Category: Energy & Utilities
Brandon Earns Four Honors — Including Gold — at the 47th Annual Telly Awards
Brandon, the most creatively awarded integrated marketing agency in the Southeast, earned four honors at the 47th Annual Telly Awards, led by a Gold win for Brandon's "This One Time In…" for South Carolina telecommunications provider FTC.
Rethinking a Utility Brand’s Social Media Strategy: Your Brand Isn’t Boring. Your Campaigns Are.
Most energy brands are not being ignored. They are being overlooked.
There is a difference. Customers are active, curious, and constantly consuming content. They are reading about sustainability, comparing providers, and forming opinions about the brands they trust. The iss...
Brandon and Santee Cooper Win National Honors for Energy Education Campaign
Brandon is proud to announce that our work with Santee Cooper, South Carolina’s state-owned electric and water utility, has earned two national awards at the 2025 Excellence in Public Power Communications Awards presented by the American Public Power Association (APPA). Th...
Santee Cooper’s New Campaign, Created Entirely In-House By Brandon, Educates Customers on How to Smartly Save on Their Energy Bill
Santee Cooper, South Carolina’s largest power and water utility provider, this month launched a new ad campaign aimed at educating customers on how to smartly shift their energy usage during peak times so that they can better control their bills and maximize savings.
How to Increase Customer Interest in Energy Efficiency
Would you go the extra mile to reduce energy use — and cost?
Most consumers would. A break in price would motivate just about anyone navigating this economy. Many of us had energy conservation ingrained in our upbringing, too, so it’s a lifelong pursuit....
5 Ways to Better Market Solar Energy to Utility Customers
U.S. solar electricity generation is on the rise. In fact, solar is predicted to account for 39% of all new electricity generation capacity in 2021, surpassing wind power for the first time in history. And of course, as the demand for renewable energy in the public, private ...