Brandon is proud to announce that our work with Santee Cooper, South Carolina’s state-owned electric and water utility, has earned two national awards at the 2025 Excellence in Public Power Communications Awards presented by the American Public Power Association (APPA). These prestigious honors recognize the most innovative and effective public utility communications in the nation, and our campaign stood out for both its strategic clarity and measurable impact.
The award-winning campaign, “Defeat The Peak. Bank The Savings.”, was designed to educate customers about Santee Cooper’s new rate structure and empower them to make smarter energy choices. Brandon developed and executed an integrated digital strategy that included a campaign landing page, social videos, infographics, banners, and interactive tools—making energy efficiency not just understandable, but actionable.
The results speak for themselves:
- Over 59,000 sessions on the campaign site
- 37% engagement rate
- More than 2,700 FAQ clicks
This performance earned the Award of Excellence in Web/Social Media, APPA’s highest honor in this category.
The campaign also received an Award of Merit in Video for a creative series that brought energy-saving habits to life through a playful rivalry between fictional neighbors. With over 4.1 million completed video views and a video completion rate above 75%, the campaign proved that utility education doesn’t have to be dry. It can be engaging, memorable, and effective.
These awards underscore Santee Cooper’s commitment to forward-thinking, customer-first communication and Brandon’s belief that creative strategy is a growth driver, not just a branding exercise.
We’re proud to help energy and utility brands like Santee Cooper connect, educate, and inspire action through bold storytelling and data-driven campaigns that deliver results.
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Partner with Brandon, where smart strategy meets breakthrough creative. Contact us to get started.
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