Department: General

Girl holding phone and dog
Blog

Winning Pet Brand Strategies: Turning Emotional Insight into Brand Firepower

For decades, pet care followed a formula: sell function, repeat. Food, grooming, vet visits… it was a checklist-driven category. But in 2025, that playbook is officially outdated.
Tyler Anderson
News

Brandon Powers Up Operational Excellence with the Addition of Tyler Anderson as Program Director

Continuing its commitment to high-impact execution and results that drive real business growth, Brandon is excited to welcome Tyler Anderson to the team as Program Director. A seasoned leader with over a decade of experience across marketing, technology, restoration, and aut...
handshake
Blog

Maximizing ROI: How Law Firms Can Leverage Data and Media Analytics for Smarter Advertising

Leveraging media analytics for law firms makes a difference between merely running campaigns and mastering them to gain competitive advantages. Any law firm can launch a website, open social accounts, and adopt search marketing.
Robot typing on computer
Blog

Put On Your Future Cast Goggles: The Marketing of 2029

As someone who's spent decades watching the marketing world evolve from analog grit to digital dynamism, I’ve learned one thing: The future doesn’t wait for permission. It accelerates. It interrupts. It reinvents. And right now, we’re standing at the edge of something ...
Winner Logo for Charlotte Best and Brightest
News

Brandon Named to Charlotte’s 2025 Best and Brightest Companies to Work For List for Fifth Straight Year

Brandon, a creative-leading Charlotte advertising agency, proudly announces it has been named to the 2025 Charlotte’s Best and Brightest Companies to Work For list.
pin dots on network
Blog

Effective Media Planning Strategies for Telecom Brands in Competitive Markets

Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry.  Competition is, too — and it’s making it harder than ever for providers of the i...
Primal Pet foods
News

Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods

Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Bran...
Scott Brandon
News

The AI Paradox: Why Technology Needs a Human Touch

AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up”it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will ...
Tyler Indie Agency News
News

Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide

TBA Worldwide is redefining independent marketing, and Indie Agency News sat down with Tyler Easterling to explore the agency’s bold vision. In “Meet an Indie Agency: TBA Worldwide,” Tyler shares how the agency’s fearless approach to strategy, creativity, and cultura...