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An EVOQ Group Company
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website uX
Blog
Latest
Published: May 13, 2026
Author: Brandon
How to Fix Website UX Mistakes Costing You Sales
Your Website Isn’t the Problem. Your UX Is. Most companies think they have a traffic problem. They invest in paid media. They push content. They drive more visitors to their site and expect conversions to follow. But they don’t. Because traffic was never t...
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Blog and News
primal pet foods award
News

Brandon Wins Gold at the 2026 District ADDY® Awards for “More Time In Their Prime”

Some work just lands. This one kept going. Brandon has been awarded a Gold ADDY® at the 2026 AAF District 3 American Advertising Awards for our Primal Pet Foods “More Time In Their Prime” video campaign. The work also picked up a Judge’s Choice Award, a recognition r...
group working in office
Blog

6 Strategies for Better B2B Lead Generation in 2026

For years, B2B lead generation has been a volume game. More leads meant more opportunities. More opportunities meant more revenue. At least, that was the assumption.
AVA Award
News

Brandon Wins Two Platinum AVA Digital Awards for Santee Cooper

Brandon has been recognized with two Platinum AVA Digital Awards for its work with Santee Cooper, honoring standout creative and execution for the “Defeat The Peak. Bank The Savings.” campaign.
Workout
Blog

Reshape Fitness Marketing With Personalized Digital Experiences

The fitness industry is crowded, competitive, and constantly evolving. New brands launch every day, while consumer expectations keep rising. Today’s fitness customers do not just want products or memberships. They want experiences that feel built specifically for them.
Kirby Altman
News

EVOQ Group Promotes Kirby Altman to Marketing Director

Ten-year agency veteran elevated to executive leadership role overseeing marketing strategy across the collective.
Beach
Blog

How Destination Brands Can Use Social Media to Drive Off-Season Tourism

Too many destination brands treat the off-season like a waiting room. Budgets shrink, content slows down, and engagement stalls. But here is the truth: Off-season is a golden opportunity.
Legal Desk
Blog

Using Performance Metrics To Improve Client Acquisition in the Legal Industry

Tracking your law firm’s marketing performance metrics paints a picture of your campaigns to help refine your client acquisition efforts. You likely understand the whys of tracking—managing resources, dollars, ad spend, and client acquisition costs (CAC)—but how to tra...
Egglands Best lifestyle
Blog

An Egg-straordinary Email Evolution for Eggland’s Best

Eggland's Best came to us ready to level up their email marketing. They had the brand, the audience, and the ambition. What they needed was a team that could translate that into a scalable strategy with real impact—and the visibility to understand what was actually driving...
man shopping in grocery store
Blog

The Sameness Trap in CPG: Why Playing It Safe Is Costing Brands

In consumer packaged goods, competition has always been intense. But today, it’s becoming compressed.
Shoptalk
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Research
CPG Study Cover

The Risk of Playing it Safe for CPG Brands

Brandon’s newest research report, The Risk of Playing It Safe for CPG Brands, reveals a growing problem in consumer packaged goods marketing.
Pet Care Playbook Cover

Love-Driven Branding: The New Rules of Pet Care Marketing

Discover the 2025 playbook for pet care brands that want to matter. Packed with data, insights, and emotion-first strategies to win loyalty, shelf space, and lasting trust. Download it free.
Study cover image

The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy

Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.