Resources

SC Top Workplaces 2026
News
Latest
Published: June 9, 2026
Author: Brandon
Brandon Named a South Carolina Top Workplace for 2026
Brandon has once again been named a South Carolina Top Workplace. This continued recognition reflects the kind of culture we have built and the people who make it possible.
Blog and News
person typing on computer
Blog

Search Intent SEO Strategy That Drives Rankings and Conversions

A search intent SEO strategy that aligns your content format, structure, and depth with what users are actually asking can boost rankings and conversions. 
Scott Brandon Innovative Agency Podcast
News

Scott Brandon Featured on The Innovative Agency Podcast Discussing Growth Through Acquisition

CEO Scott Brandon recently joined The Innovative Agency Podcast with Sharon Toerek to discuss how businesses can accelerate growth through strategic acquisitions. In Episode 350, Scott shares insights on identifying acquisition opportunities, integrating teams, preserving cu...
Erika Donaldson
News

Brandon Welcomes Erika Donaldson as Account Manager

Brandon is excited to welcome Erika Donaldson to the team as Account Manager. With more than five years of agency experience and a strong background in integrated marketing, Erika joins Brandon ready to help lead strategic client partnerships and drive impactful work across ...
AI robots
Blog

AI in Digital Advertising Is Changing How Brands Buy and Optimize Ads

For years, media buying relied on delayed insights and manual decisions. Teams would launch campaigns, monitor performance, and adjust after the fact. That gap between action and insight often meant wasted spend and missed opportunities.
Travel - airplane
Blog

How Personalized Marketing Drives Guest Retention for Travel and Tourism Brands

Travel brands spend enormous budgets attracting new visitors. Yet many overlook the strategy that drives the highest long term value: guest retention.
Austin Scott
News

Austin Scott Featured in MarComm News’ Star Parade

Brandon’s own Chief Creative Officer, Austin Scott is making waves in the marketing world.
Brightshift Commerce
News

The EVOQ Group Acquires Red View Ventures, Merges It With SaleSurf Growth to Launch Brightshift Commerce

The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the world's largest marketplace. As pa...
Scott Brandon Adforum
News

The Future of Agencies Isn’t Generalist. It’s Specialist.

There’s a clear shift happening in the agency world. Brands are no longer looking for a one-size-fits-all partner. They want depth. They want expertise. They want teams that understand their category and know how to move the needle.
website uX
Blog

How to Fix Website UX Mistakes Costing You Sales

Your Website Isn’t the Problem. Your UX Is. Most companies think they have a traffic problem. They invest in paid media. They push content. They drive more visitors to their site and expect conversions to follow. But they don’t. Because traffic was never the issue.
Shoptalk
September 2025 Shoptalk

September 2025

August Shoptalk

August 2025

July shoptalk

July 2025

June Shoptalk

June 2025

May Shoptalk

May 2025

April 2025 Shoptalk AI lightbulb

April 2025

Research
CPG Study Cover

The Risk of Playing it Safe for CPG Brands

Brandon’s newest research report, The Risk of Playing It Safe for CPG Brands, reveals a growing problem in consumer packaged goods marketing.
Pet Care Playbook Cover

Love-Driven Branding: The New Rules of Pet Care Marketing

Discover the 2025 playbook for pet care brands that want to matter. Packed with data, insights, and emotion-first strategies to win loyalty, shelf space, and lasting trust. Download it free.
Study cover image

The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy

Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.