Resources

Haley Brandon
News
Latest
Published: September 9, 2026
Author: Brandon
Haley Brandon Named One of the Best & Brightest 35 & Under
Our CFO, Haley Brandon, has been named one of B2B Grand Strand’s Best & Brightest 35 & Under, recognizing young professionals making an impact at work and in their communities.
Blog and News
Person on phone
Blog

How Micro Conversions Turn Browsers Into Buyers

Most marketers focus on the finish line. They measure purchases, form submissions, booked appointments, and other major conversions that directly impact revenue. Those metrics matter, but they only tell part of the story.
Doctor looking at ipad with patient
Blog

The Personalization Every Patient Actually Wants

Walk any healthcare conference floor and you’ll hear the same word on every banner: personalization. It has come to mean data lakes, propensity models, next-best-action engines, and messages assembled on the fly from a hundred behavioral signals. All of it is useful. Almos...
BFCM person shopping online
Blog

Black Friday Cyber Monday Marketing Brands Need To Start Now To Win

Black Friday Cyber Monday marketing is not something brands should start planning in November.
Media Budget
Blog

CPG Media Plan and Budget Breakdown: Where the Smartest Brands Are Spending

If you're planning a CPG media budget, the answer isn't to spend more. It's to spend smarter.
Paper Airplane flying
News

Brandon and Avelo Airlines Launch “If You Know, You Avelo,” Repositioning Regional Airports as the Smarter Way to Fly

Brandon, named creative and media agency of record for Avelo Airlines in May 2026, has launched “If You Know, You Avelo,” a new campaign that introduces travelers to the convenience of nearby regional airports and encourages them to rethink how they fly. The campaign beg...
woman at laptop with newspaper
Blog

Meaningful Media Relations Strategies to Break Through the Noise

The brands that dominate headlines rarely get there by accident. While some companies still rely on occasional press releases and hope for attention, the brands consistently earning coverage are operating from a clear, intentional media relations strategy. They understand th...
Ali Bondi Headshot
News

Brandon Welcomes Ali Bondi as Media Planner & Buyer

Brandon is excited to welcome Ali Bondi to the agency as our newest Media Planner & Buyer.
coffee shop
Blog

Lifestyle Brand Marketing Builds Customer Loyalty on More Than Great Products

The strongest lifestyle brands are not just selling products. They are selling a feeling, a mindset, and a community customers want to belong to.
Pantone book
Blog

Psychology and Marketing: How Color Influences Customers

When people think about branding, they often focus on logos, slogans, or websites. But there's another element working behind the scenes that influences nearly every first impression your brand makes. It’s color.
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Research
CPG Study Cover

The Risk of Playing it Safe for CPG Brands

Brandon’s newest research report, The Risk of Playing It Safe for CPG Brands, reveals a growing problem in consumer packaged goods marketing.
Pet Care Playbook Cover

Love-Driven Branding: The New Rules of Pet Care Marketing

Discover the 2025 playbook for pet care brands that want to matter. Packed with data, insights, and emotion-first strategies to win loyalty, shelf space, and lasting trust. Download it free.
Study cover image

The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy

Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.