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An EVOQ Group Company
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Egglands Best lifestyle
Blog
Latest
Published: April 9, 2026
Author: Brandon
An Egg-straordinary Email Evolution for Eggland’s Best
Eggland's Best came to us ready to level up their email marketing. They had the brand, the audience, and the ambition. What they needed was a team that could translate that into a scalable strategy with real impact—and the visibility to understand what was a...
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Blog and News
man shopping in grocery store
Blog

The Sameness Trap in CPG: Why Playing It Safe Is Costing Brands

In consumer packaged goods, competition has always been intense. But today, it’s becoming compressed.
andromeda
Blog

Inside Meta’s Andromeda Ad Engine: Why Creative Now Beats Targeting

For years, Meta advertising strategy revolved around audience targeting. Marketers obsessed over interest stacks, lookalikes, and micro-segmentation. That playbook is rapidly becoming obsolete. Meta’s Andromeda system has fundamentally changed how ads are delivered, puttin...
spark awards
News

Brandon Wins Best TV/OTT/Film Marketing at Charleston AMA Spark Awards

Brandon earned top recognition at the Charleston AMA Spark Awards, taking home Best TV/OTT/Film Marketing for its “More Time In Their Prime” campaign.
Palmetto Goodwill
News

Brandon Named Integrated Agency of Record for Palmetto Goodwill

Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work.
woman reaching for item on shelf
Blog

Winning CPG Brand Strategies: Why Playing It Safe Is Riskier Than Ever

For decades, consumer packaged goods marketing followed a predictable formula: spend on what you can measure, optimize performance, stay within category norms, and compete on price when necessary.
Brandon ADDY awards
News

Brandon Wins Big at AAF Charleston ADDYs with Best of Show and Multiple Honors

Brandon earned top honors at the American Advertising Federation (AAF) Charleston ADDY Awards, taking home Best of Show, multiple Gold awards, and a slate of Silver wins across campaign and single categories.
Girl in Store looking at products
News

Brandon Releases New Study: The Risk of Playing It Safe for CPG Brands

Brandon, a leading consumer packaged goods marketing agency, has released a new research report examining how brand sameness is reshaping consumer behavior across CPG categories. The study, The Risk of Playing It Safe for CPG Brands, analyzes results from a national survey o...
Allie Shwartz
News

Brandon Welcomes Allie Schwartz to Strengthen Program & Project Management

Brandon is growing, and we’re excited to welcome Allie Schwartz to the team! 
Kelli Woodell
News

Kelli Woodell Named to GDUSA’s 2026 People to Watch List

Brandon’s own Kelli Woodell, Experience Designer, has been named one of GDUSA’s 2026 People to Watch, a national honor recognizing creative leaders who are shaping the future of design.
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Research
CPG Study Cover

The Risk of Playing it Safe for CPG Brands

Brandon’s newest research report, The Risk of Playing It Safe for CPG Brands, reveals a growing problem in consumer packaged goods marketing.
Pet Care Playbook Cover

Love-Driven Branding: The New Rules of Pet Care Marketing

Discover the 2025 playbook for pet care brands that want to matter. Packed with data, insights, and emotion-first strategies to win loyalty, shelf space, and lasting trust. Download it free.
Study cover image

The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy

Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.