Resources

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Blog
Latest
Published: July 22, 2026
Author: Brandon
Email Marketing for Pet Brands: The Best Strategies to Build Long-Term Customer Loyalty
Pet owners are some of the most loyal consumers in any industry. They don't just buy products. They invest in their pets' health, happiness, and well-being. That emotional connection creates a huge opportunity for brands willing to nurture relationships beyond...
Blog and News
Scott Brandon Fast Company
News

Scott Brandon Explores the Future of Responsible Advertising

What does responsible advertising look like in a world where consumers are flooded with content every day? According to our CEO, Scott Brandon, it starts with earning trust instead of chasing attention.
Testing in Progress
Blog

The Creative Testing Framework That Actually Drives Growth

Most creative testing frameworks don’t fail because of a lack of effort. They fail because they lack direction.
Wicked Weed Brewing
News

Brandon Named Creative Partner for Wicked Weed Brewing

Brandon has been named creative partner for Wicked Weed Brewing following a competitive review.
person working at laptop
Blog

The Reliability Paradox: Why Telecom Brands Keep Selling Speed While Consumers Keep Buying Peace of Mind

Consumers don't seem to be looking for the fastest provider anymore. They're looking for the most reliable one.
Avelo Airlines
News

Avelo Airlines Selects Brandon for Creative and Media Assignment

Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo's Summer 2026 campaign, including creative strategy, campaign development, producti...
Grocery shelf
Blog

How Data Helps a CPG Retail Placement Strategy Win Shelf Space

Landing a spot on a retailer's shelf has never been easy. Today, it's become one of the most competitive challenges in the consumer packaged goods industry.
Telly Award winners
News

Brandon Earns Four Honors — Including Gold — at the 47th Annual Telly Awards

Brandon, the most creatively awarded integrated marketing agency in the Southeast, earned four honors at the 47th Annual Telly Awards, led by a Gold win for Brandon's "This One Time In…" for South Carolina telecommunications provider FTC.
solar panels on hill
Blog

Rethinking a Utility Brand’s Social Media Strategy: Your Brand Isn’t Boring. Your Campaigns Are.

Most energy brands are not being ignored. They are being overlooked. There is a difference. Customers are active, curious, and constantly consuming content. They are reading about sustainability, comparing providers, and forming opinions about the brands they trust. The iss...
Brandon -
Blog

New York AI Disclosure Law Signals a New Era for Advertising

New York recently became the first state in the nation to require disclosures when certain advertisements contain AI-generated content. While the legislation specifically targets political advertising, the broader message is hard to ignore: transparency around AI is becoming...
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Research
CPG Study Cover

The Risk of Playing it Safe for CPG Brands

Brandon’s newest research report, The Risk of Playing It Safe for CPG Brands, reveals a growing problem in consumer packaged goods marketing.
Pet Care Playbook Cover

Love-Driven Branding: The New Rules of Pet Care Marketing

Discover the 2025 playbook for pet care brands that want to matter. Packed with data, insights, and emotion-first strategies to win loyalty, shelf space, and lasting trust. Download it free.
Study cover image

The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy

Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.