Resources

telecom tower
Blog
Latest
Published: January 19, 2026
Author: Brandon
How Telecom Brands Can Optimize Paid Media Strategies for Maximum ROI
In the telecom world, everything moves fast. Consumers expect instant connection, zero lag, and crystal-clear service. Your marketing should work the same way.
Blog and News
Vetty Awards
News

Brandon Wins VETTY Award for Primal Pet Foods Campaign, “More Time in Their Prime”

Built on insight. Fueled by strategy. “More Time in Their Prime,” our campaign with Primal Pet Foods, has earned a Gold VETTY Award—recognizing work designed to strengthen brand relevance and drive long-term value.
phone shopping
Blog

How Brands Can Prepare for ChatGPT’s Instant Checkout

You’ve likely heard the buzz: ChatGPT’s new Instant Checkout feature is reshaping the landscape of online shopping. The update lets users research and buy products directly inside ChatGPT, skipping the traditional website experience entirely. That means fewer clicks betw...
apparel
Blog

Driving Growth in the Apparel Market With Cross-Channel Campaigns

If you're in the apparel game, you already know how competitive the landscape is. Trends move fast, customer loyalty is fickle, and attention spans are even shorter. Getting people to notice your brand is hard. Turning that attention into real growth? Even harder.
Kim Lannou
News

Brandon Welcomes Kim Lannou as Account Manager

We’re excited to welcome Kim Lannou to the Brandon team as our newest Account Manager. With a career that brings together creativity, strategy, and communication, Kim knows how to connect the dots between what clients need and how to bring their vision to life.
media buying
Blog

Strategic Media Buying: How to Maximize Ad Spend Across Digital and Traditional Channels

Media buying is a power play. It must be as sharp and adaptive as you are. Your media buying strategy must consider data, channel cohesion, context, and creativity for success in today’s evolving digital and traditional channels. Because let’s face it: Poor placement can...
american public power association
News

Brandon and Santee Cooper Win National Honors for Energy Education Campaign

Brandon is proud to announce that our work with Santee Cooper, South Carolina’s state-owned electric and water utility, has earned two national awards at the 2025 Excellence in Public Power Communications Awards presented by the American Public Power Association (APPA). Th...
David Estrada
News

Brandon Hires David Estrada To Serve As Associate Creative Director

Brandon, the independent, full-service, integrated marketing agency, has hired David Estrada to serve as Associate Creative Director.
Group working in the office
Blog

When the Industry Shifts, You Deserve a Say in What Comes Next

The latest M&A frenzy in the agency world didn’t just shuffle C-suite titles. It scrambled teams, disrupted workflows, and left many marketers wondering: Who’s actually working on my business?
Nick McNeill
News

EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer

EVOQ Group has promoted Nick McNeill to chief technology and interactive officer.
Shoptalk
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Research
Pet Care Playbook Cover

Love-Driven Branding: The New Rules of Pet Care Marketing

Discover the 2025 playbook for pet care brands that want to matter. Packed with data, insights, and emotion-first strategies to win loyalty, shelf space, and lasting trust. Download it free.
Study cover image

The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy

Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.