Category: Telecommunications
Effective Media Planning Strategies for Telecom Brands in Competitive Markets
Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers of the i...
Navigating Trends: Digital Advertising in the Telecom Sector
In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital adve...
The Role of Social Media in Telecommunications Advertising: An Introduction
In the dynamic landscape of telecommunications advertising, where connectivity and engagement are paramount, social media emerges as a cornerstone strategy for reaching and resonating with audiences. This introduction delves into the pivotal role of social media in the telec...
Maximize Conversions: How QR Codes & IP Targeting Can Revolutionize Direct Mail
Looking for a way to leverage traditional advertising mailers with new technology to generate data and drive sales/revenue? Adding QR codes in direct mail strategy can be a great way to track interactions with a particular mailer and to get your audience to your website or d...
Telecommunications Companies: Why to Educate your Customers on the Benefits of Fiber
In the digital era we live in today, consumers are growing ever more reliant on their internet access. They use their connections to communicate, make purchases, facilitate learning, complete work assignments, seek out entertainment — and much, much more. And no matter the...
The Streaming TV Craze — Is It Here to Stay?
Last year, the worldwide pandemic brought a lot of changes into almost every home, and it resulted in many daily routines and habits changing. For a lot of folks, remote working and learning became necessary — and as a result, people spent more time at home and online....