Department: Creative
AI-Generated Ads Are Here—But Should You Trust Them With Your Brand?
Here’s the headline everyone’s buzzing about: Meta and Google are unleashing AI-generated ad tools that can crank out copy, imagery, and targeting in minutes. Cue the existential dread. Are creative teams obsolete? Will the algorithm now be your art director? Let’s tak...
Using Creative Content To Drive Deeper Engagement in B2B Marketing Campaigns
As seasoned business-to-business (B2B) marketers can attest, brands selling B2B products and services often face steep challenges their counterparts in the business-to-consumer (B2C) world simply don’t have to deal with. Among them, B2B offerings are often more complex tha...
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG) market. And in many ways, pet food brands fac...