Department: Research and Strategy
Why Healthcare Brands Must Shift from Anti-Aging to Pro-Longevity Marketing
For decades, healthcare marketing has defaulted to one narrative: aging equals decline. Wrinkles. Frailty. Disease. The not-so-subtle promise? We’ll help you fight time. But that narrative is breaking. And for today’s aging consumers, it’s not just tired—it’s offen...
Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends
The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel managem...
Brandon’s Cary Murphy: Championing Strategy-Driven Creativity
In a recent interview with Little Black Book, Cary Murphy, Chief Strategy Officer, delved into the evolving role of account planners and the paramount importance of strategy in the creative process. Murphy emphasized that planners serve as the vital link between creative tea...
Attract More Visitors to Your Destination With Data-Driven Travel Campaigns
By employing powerful, data-driven tourism marketing strategies, chambers of commerce and destination marketing organizations (DMOs) can rev up visitor numbers — and ramp up area revenues. We’ll share a collection of tourism marketing ideas that could help your chamber o...
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG) market. And in many ways, pet food brands fac...
How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025
By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can implement a patient-centered ...
