Category: Healthcare
Why Healthcare Brands Must Shift from Anti-Aging to Pro-Longevity Marketing
For decades, healthcare marketing has defaulted to one narrative: aging equals decline. Wrinkles. Frailty. Disease. The not-so-subtle promise? We’ll help you fight time. But that narrative is breaking. And for today’s aging consumers, it’s not just tired—it’s offen...
Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies
For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising
Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers...
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
How AI-Powered Tools Are Transforming Content Creation in Healthcare Marketing
For healthcare marketers, the future of content creation has arrived. At nearly every step of the process, from identifying relevant topics and generating first drafts to tailoring messages that resonate with distinct audiences and finding success on social media, artificial...
How AI-Powered Tools Are Elevating Patient Engagement and Experiences
Considering all the benefits artificial intelligence (AI) can provide, there’s no longer any doubt that healthcare marketers should be tapping into it. For example, to spotlight just two of the many advantages the quickly evolving technology offers, leveraging AI tools in ...
Building a Seamless Patient Journey With Omnichannel Marketing Strategies
You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the driving concept behind omnichannel mar...
How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025
By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can implement a patient-centered ...