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Category: Pet

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News

Brandon Wins Best TV/OTT/Film Marketing at Charleston AMA Spark Awards

Brandon earned top recognition at the Charleston AMA Spark Awards, taking home Best TV/OTT/Film Marketing for its “More Time In Their Prime” campaign.
Brandon ADDY awards
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Brandon Wins Big at AAF Charleston ADDYs with Best of Show and Multiple Honors

Brandon earned top honors at the American Advertising Federation (AAF) Charleston ADDY Awards, taking home Best of Show, multiple Gold awards, and a slate of Silver wins across campaign and single categories.
GDUSA winner
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Brandon Wins Big at the 2025 American Graphic Design Awards

We don’t chase attention. We engineer results that demand it. And this year, we took home not one, but two major wins at the 2025 American Graphic Design Awards.
Vetty Awards
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Brandon Wins VETTY Award for Primal Pet Foods Campaign, “More Time in Their Prime”

Built on insight. Fueled by strategy. “More Time in Their Prime,” our campaign with Primal Pet Foods, has earned a Gold VETTY Award—recognizing work designed to strengthen brand relevance and drive long-term value.
man with cat and box
Blog

How Packaging Design Impacts Consumer Behavior in the Pet Care Industry

Pet care industry brands with strategic packaging designs can use the visual appeal, transparency, and functionality to influence consumer decisions. Why Packaging Matters More in Petcare Than You Think In the petcare industry, packaging is often the first conversation a bra...
more time in their prime
News

Primal Pet Foods Launches ‘More Time In Their Prime’ Campaign

Primal Pet Foods, a leader in raw pet nutrition, today announced the launch of its new brand campaign, “More Time in Their Prime.” The campaign reinforces the brand’s mission to help dogs and cats live healthier, happier, more vibrant lives with a high-quality raw diet...
girl holding cat
Blog

The Loyalty Gap in Pet Care: Why What Pet Parents Feel Doesn’t Match How They Shop

In 2025, pet parents don’t just buy—they bond. They’re caregivers, confidants, and emotional anchors. But despite this powerful connection, most pet care behavior still skews practical, habitual, even transactional.
Girl holding phone and dog
Blog

Winning Pet Brand Strategies: Turning Emotional Insight into Brand Firepower

For decades, pet care followed a formula: sell function, repeat. Food, grooming, vet visits… it was a checklist-driven category. But in 2025, that playbook is officially outdated.
Man and dog in store
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Brandon Releases 2025 Playbook: Love-Driven Branding – The New Rules of Pet Care Marketing

Brandon, a leading advertising agency for pet care and consumer brands, has unveiled its latest strategic guide: Love-Driven Branding - The New Rules of Pet Care Marketing. The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, s...