Category: Pet
How Packaging Design Impacts Consumer Behavior in the Pet Care Industry
Pet care industry brands with strategic packaging designs can use the visual appeal, transparency, and functionality to influence consumer decisions. Why Packaging Matters More in Petcare Than You Think In the petcare industry, packaging is often the first conversation a bra...
Primal Pet Foods Launches ‘More Time In Their Prime’ Campaign
Primal Pet Foods, a leader in raw pet nutrition, today announced the launch of its new brand campaign, “More Time in Their Prime.” The campaign reinforces the brand’s mission to help dogs and cats live healthier, happier, more vibrant lives with a high-quality raw diet...
Brandon Releases 2025 Playbook: Love-Driven Branding – The New Rules of Pet Care Marketing
Brandon, a leading advertising agency for pet care and consumer brands, has unveiled its latest strategic guide: Love-Driven Branding - The New Rules of Pet Care Marketing. The 2025 playbook explores how emotional intelligence is reshaping how pet care brands must show up, s...
Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods
Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Bran...
Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty
Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning with loyalty stra...
Personalized Marketing: The Key To Winning Over Pet Parents
Imagine a pet food company that remembers Bella the Labrador’s birthday — and sends Bella’s mom, Susan, a card and special discount for her pup’s favorite chicken-flavored treats. Or envision a subscription box service that curates squeaky toys and durable chews spec...