Category: CPG

Egglands Best lifestyle
Blog

An Egg-straordinary Email Evolution for Eggland’s Best

Eggland's Best came to us ready to level up their email marketing. They had the brand, the audience, and the ambition. What they needed was a team that could translate that into a scalable strategy with real impact—and the visibility to understand what was actually driving...
man shopping in grocery store
Blog

The Sameness Trap in CPG: Why Playing It Safe Is Costing Brands

In consumer packaged goods, competition has always been intense. But today, it’s becoming compressed.
spark awards
News

Brandon Wins Best TV/OTT/Film Marketing at Charleston AMA Spark Awards

Brandon earned top recognition at the Charleston AMA Spark Awards, taking home Best TV/OTT/Film Marketing for its “More Time In Their Prime” campaign.
woman reaching for item on shelf
Blog

Winning CPG Brand Strategies: Why Playing It Safe Is Riskier Than Ever

For decades, consumer packaged goods marketing followed a predictable formula: spend on what you can measure, optimize performance, stay within category norms, and compete on price when necessary.
Brandon ADDY awards
News

Brandon Wins Big at AAF Charleston ADDYs with Best of Show and Multiple Honors

Brandon earned top honors at the American Advertising Federation (AAF) Charleston ADDY Awards, taking home Best of Show, multiple Gold awards, and a slate of Silver wins across campaign and single categories.
Girl in Store looking at products
News

Brandon Releases New Study: The Risk of Playing It Safe for CPG Brands

Brandon, a leading consumer packaged goods marketing agency, has released a new research report examining how brand sameness is reshaping consumer behavior across CPG categories. The study, The Risk of Playing It Safe for CPG Brands, analyzes results from a national survey o...
Chocolate Chip Cookies
Blog

How CPG Brands Can Win First-Party Data in a Cookieless Future

Let’s not sugarcoat it. Third-party cookies had a good run, but they're toast. Privacy laws are tightening. Google’s making moves. And suddenly, all that data brands used to piggyback on is vanishing.
Idahoan website
News

Brandon Launches Reimagined Digital Experience for Idahoan Foods®

Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive,...
CPG food samples
Blog

Experiential Marketing Strategies for CPG Brands: Transform Your Customer Engagement

Every brand claims a great product and a smart strategy. That’s the bare minimum. The ones we remember create experiences that leave a mark.