Category: CPG

Media Budget
Blog

CPG Media Plan and Budget Breakdown: Where the Smartest Brands Are Spending

If you're planning a CPG media budget, the answer isn't to spend more. It's to spend smarter.
Wicked Weed Brewing
News

Brandon Named Creative Partner for Wicked Weed Brewing

Brandon has been named creative partner for Wicked Weed Brewing following a competitive review.
Grocery shelf
Blog

How Data Helps a CPG Retail Placement Strategy Win Shelf Space

Landing a spot on a retailer's shelf has never been easy. Today, it's become one of the most competitive challenges in the consumer packaged goods industry.
Egglands Best lifestyle
Blog

An Egg-straordinary Email Evolution for Eggland’s Best

Eggland's Best came to us ready to level up their email marketing. They had the brand, the audience, and the ambition. What they needed was a team that could translate that into a scalable strategy with real impact—and the visibility to understand what was actually driving...
man shopping in grocery store
Blog

The Sameness Trap in CPG: Why Playing It Safe Is Costing Brands

In consumer packaged goods, competition has always been intense. But today, it’s becoming compressed.
spark awards
News

Brandon Wins Best TV/OTT/Film Marketing at Charleston AMA Spark Awards

Brandon earned top recognition at the Charleston AMA Spark Awards, taking home Best TV/OTT/Film Marketing for its “More Time In Their Prime” campaign.
woman reaching for item on shelf
Blog

Winning CPG Brand Strategies: Why Playing It Safe Is Riskier Than Ever

For decades, consumer packaged goods marketing followed a predictable formula: spend on what you can measure, optimize performance, stay within category norms, and compete on price when necessary.
Brandon ADDY awards
News

Brandon Wins Big at AAF Charleston ADDYs with Best of Show and Multiple Honors

Brandon earned top honors at the American Advertising Federation (AAF) Charleston ADDY Awards, taking home Best of Show, multiple Gold awards, and a slate of Silver wins across campaign and single categories.
Girl in Store looking at products
News

Brandon Releases New Study: The Risk of Playing It Safe for CPG Brands

Brandon, a leading consumer packaged goods marketing agency, has released a new research report examining how brand sameness is reshaping consumer behavior across CPG categories. The study, The Risk of Playing It Safe for CPG Brands, analyzes results from a national survey o...