Category: CPG

Idahoan Get Real
News

Idahoan Foods Launches ‘Get Real’ Campaign to Promote Quick, 100% Real Mashed Potatoes For Busy Families

Idahoan Foods, a leading U.S. producer of 100% real mashed potato products, has announced the launch of its new ‘Get Real’ creative campaign. 
Idahoan Foods
News

Brandon Expands Strategic Partnership with Idahoan® to Drive Digital Commerce and Customer Engagement

Brandon, the results-obsessed, creatively integrated marketing agency, announces the expansion of its strategic partnership with Idahoan Foods®, the category-defining leader in premium dehydrated potato products. The move marks a powerful step forward in Idahoan’s digital...
US Search Awards 2025 Finalist
News

Brandon Named Finalist in Three Categories at the 2025 US Search Awards

Brandon, a performance-obsessed advertising agency with a deep bench in digital strategy, is proud to announce that three of its client campaigns have been named finalists at the 2025 US Search Awards—solidifying its standing as a national leader in results-driven marketin...
Brandon -
Blog

25 Attention-Grabbing Social Media Posts That Actually Work in 2025

Looking for the best examples of social media marketing that actually work in 2025? These attention grabbing social media posts are engineered to perform. Designed with algorithm-savvy thinking, creativity that connects, and scroll-stopping visuals that break the feed.
GDUSA Digital Design Winner
News

Brandon Wins Two 2025 GDUSA Digital Design Awards for Outstanding Creative Excellence

Brandon, a top digital advertising agency known for data-driven creativity and culturally connected campaigns, proudly announces two national wins in the 2025 GDUSA Digital Design Awards.
packages on a shelf
Blog

Packaging That Pops — How to Get Your Products to Stand Out in the CPG Aisle

By developing a solid strategy, disruptive design, and clear messaging, your CPG product packaging can stand out where it matters most.
Brandon ADDY award winners
News

Brandon Wins Big at Charleston ADDY Awards — Taking Home Gold and Silver for Outstanding Creative Work

At Brandon, we don’t just make ads — we craft bold, culture-connected campaigns that get results. And this year, our work caught the attention of the American Advertising Federation once again.
mobile shopping
Blog

Breaking Through the Noise: How CPG Brands Can Excel in Retail Media Advertising

Growing numbers of U.S. shoppers head to the web to purchase consumer packaged goods (CPGs), a trend that clearly illustrates customers’ increasing desire for convenience. This online shopping trend has also led to a goldmine of data for CPG retailers about their customers...
grocery store
Blog

Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends

The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel managem...