News

Brandon Named Finalist in Three Categories at the 2025 US Search Awards

Date
6 Aug 2025
Author
Brandon
US Search Awards 2025 Finalist

Brandon, a performance-obsessed advertising agency with a deep bench in digital strategy, is proud to announce that three of its client campaigns have been named finalists at the 2025 US Search Awards—solidifying its standing as a national leader in results-driven marketing.

From expanding multilingual e-commerce for a century-old food brand to redefining extended-stay hotel bookings and dominating legal search rankings, these finalist campaigns reflect Brandon’s relentless commitment to challenging conventions and delivering measurable growth.

Best Use of Search – FMCG

Hampton Farms
Brandon helped Hampton Farms, America’s top in-shell peanut roaster, scale its digital footprint without inflating spend. By elevating low-visibility SKUs and launching Spanish-language campaigns, the team engineered a growth model built on smart segmentation and inclusive targeting. The strategy delivered a revenue lift year-over-year and proved Spanish campaigns could outperform English ones in ROAS. This campaign laid the foundation for multilingual success in CPG marketing.

Best Use of Search – Travel/Leisure (PPC)

stayAPT Suites
In a category dominated by short-term bookings, Brandon carved out a strategic lane for extended-stay travel. Through Google’s Performance Max for Hotels, the campaign segmented audiences by stay duration and proximity to temporary work hubs, fueling an increase in revenue, AOV, and bookings. This campaign not only exceeded goals, but it also redefined what’s possible in seasonal hotel marketing.

Best Use of Content Marketing

Bell Legal Group
Brandon’s SEO and content teams partnered with Bell Legal Group to publish nearly 100 scientifically grounded articles across litigation categories. From Camp Lejeune to Hair Relaxer cases, this content drove top-of-SERP performance, AI overview visibility, and a commanding online presence in one of the nation’s most competitive legal landscapes. The result: a data-driven content engine that consistently outranks even the largest firms.

Being named a finalist across three distinct categories highlights Brandon’s ability to drive impact across industries and marketing disciplines. These campaigns reflect the agency’s deep expertise in search, performance, and content—and its commitment to delivering work that leads, converts, and dominates.

The winners of the 2025 US Search Awards will be announced this fall.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Scott Brandon Fast Company
News

Scott Brandon Explores the Future of Responsible Advertising

What does responsible advertising look like in a world where consumers are flooded with content every day? According to our CEO, Scott Brandon, it starts with earning trust instead of chasing attention.
Wicked Weed Brewing
News

Brandon Named Creative Partner for Wicked Weed Brewing

Brandon has been named creative partner for Wicked Weed Brewing following a competitive review.
Avelo Airlines
News

Avelo Airlines Selects Brandon for Creative and Media Assignment

Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo's Summer 2026 campaign, including creative strategy, campaign development, producti...
Primal Pet Foods
primal pet hero image
The campaign didn’t just land—it echoed. Sales lifted, buzz spread, and the pack grew.
Idahoan Foods
Family in kitchen making potatoes
The campaign quickly gained traction. Traffic surged, engagement climbed, and Idahoan started showing up as a true weeknight dinner hero.