News

The AI Paradox: Why Technology Needs a Human Touch

Date

24 Feb 2025

Author

Brandon

AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up, it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will come out on top. At Brandon, we see AI as a powerful tool to enhance creativity, not replace it. By fusing data-driven insights with bold storytelling, we craft campaigns that spark real engagement and cultural impact.

Read more about how brands can embrace AI without losing authenticity: Full article here.

Subscribe to our Newsletter

Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!

By subscribing to our newsletter, you agree to our Privacy Policy.

EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer

EVOQ Group has promoted Nick McNeill to chief technology and interactive officer.

News

Make Your B2B Marketing Strategy More Than Just Lead Generation

Brandon’s Chief Creative Officer Austin Scott is calling out the lead-obsessed mindset that’s holding B2B marketers back. In his new piece for Little Black Book, he explains why focusing on brand familiarity is key.

News

Brandon Wins Two Wallie Awards for Healthcare Marketing Excellence

We’re thrilled to share that we took home two Gold Awards at the 2025 Wallie Awards, presented at the CHPRMS Annual Conference. These honors recognize the most impactful healthcare marketing work across the Southeast, and both of our wins highlight the powerful results we ...

Primal Pet Foods

The campaign didn’t just land—it echoed. Sales lifted, buzz spread, and the pack grew.

Santee Cooper

Our Defeat the Peak campaign proved that when bragging rights are on the line, even peak hours don’t stand a chance.