travel/tourism
The Producer’s Role in the New AI Commercial Production World
AI can put a character in a glass house overlooking the Pacific, change the weather, swap their wardrobe and turn afternoon into golden hour without booking a flight or rolling a camera. The technology has removed some of the physical steps involved in commercial production,...
Brandon Reimagines Idahoan Ultimates as an Elevated, Restaurant-Inspired Experience
Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort.
Personalized Marketing for Apparel Brands: How to Turn More Browsers Into Buyers
Apparel shoppers have plenty of choices. Styles, colors, fits and product categories can add up quickly, especially when shoppers are trying to decide whether something that looks great on a model will actually work for them. Personalized marketing can make that decision eas...
Paid Social vs. Organic Social: The Best Brands Aren’t Choosing
Your brand posts consistently. The creative is strong, people engage and maybe your follower count is climbing. Yet business growth may still lag behind your social activity. When it comes to paid social versus organic social, distribution often explains the gap.
The Personalization Every Patient Actually Wants
Walk any healthcare conference floor and you’ll hear the same word on every banner: personalization. It has come to mean data lakes, propensity models, next-best-action engines, and messages assembled on the fly from a hundred behavioral signals. All of it is useful. Almos...