travel/tourism

Telly Award winners
News

Brandon Earns Four Honors — Including Gold — at the 47th Annual Telly Awards

Brandon, the most creatively awarded integrated marketing agency in the Southeast, earned four honors at the 47th Annual Telly Awards, led by a Gold win for Brandon's "This One Time In…" for South Carolina telecommunications provider FTC.
solar panels on hill
Blog

Rethinking a Utility Brand’s Social Media Strategy: Your Brand Isn’t Boring. Your Campaigns Are.

Most energy brands are not being ignored. They are being overlooked. There is a difference. Customers are active, curious, and constantly consuming content. They are reading about sustainability, comparing providers, and forming opinions about the brands they trust. The iss...
Brandon -
Blog

New York AI Disclosure Law Signals a New Era for Advertising

New York recently became the first state in the nation to require disclosures when certain advertisements contain AI-generated content. While the legislation specifically targets political advertising, the broader message is hard to ignore: transparency around AI is becoming...
SC Top Workplaces 2026
News

Brandon Named a South Carolina Top Workplace for 2026

Brandon has once again been named a South Carolina Top Workplace. This continued recognition reflects the kind of culture we have built and the people who make it possible.
person typing on computer
Blog

Search Intent SEO Strategy That Drives Rankings and Conversions

A search intent SEO strategy that aligns your content format, structure, and depth with what users are actually asking can boost rankings and conversions. 
Scott Brandon Innovative Agency Podcast
News

Scott Brandon Featured on The Innovative Agency Podcast Discussing Growth Through Acquisition

CEO Scott Brandon recently joined The Innovative Agency Podcast with Sharon Toerek to discuss how businesses can accelerate growth through strategic acquisitions. In Episode 350, Scott shares insights on identifying acquisition opportunities, integrating teams, preserving cu...
Erika Donaldson
News

Brandon Welcomes Erika Donaldson as Account Manager

Brandon is excited to welcome Erika Donaldson to the team as Account Manager. With more than five years of agency experience and a strong background in integrated marketing, Erika joins Brandon ready to help lead strategic client partnerships and drive impactful work across ...
AI robots
Blog

AI in Digital Advertising Is Changing How Brands Buy and Optimize Ads

For years, media buying relied on delayed insights and manual decisions. Teams would launch campaigns, monitor performance, and adjust after the fact. That gap between action and insight often meant wasted spend and missed opportunities.
Travel - airplane
Blog

How Personalized Marketing Drives Guest Retention for Travel and Tourism Brands

Travel brands spend enormous budgets attracting new visitors. Yet many overlook the strategy that drives the highest long term value: guest retention.