Category: Healthcare
Building a Seamless Patient Journey With Omnichannel Marketing Strategies
You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the driving concept behind omnichannel mar...
How To Build a Patient-Centered Marketing Strategy That Drives Growth in 2025
By implementing healthcare marketing strategies that keep the primary focus on the patient, care providers can spur growth in 2025 — and far beyond. Read on to learn more about how your healthcare system, service line or specialty practice can implement a patient-centered ...
Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025
The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends that will shape healthcare marke...
Leveraging Social Media in Healthcare Marketing: Best Practices and Pitfalls
Social media has become a game-changer for healthcare marketing, exploding with the potential to engage patients, educate audiences, and build brand awareness. But like any powerful tool, it comes with its own set of challenges. Let's navigate the exciting world of social me...
Winning Dissatisfied Patients: Insights for Healthcare Providers in the Southeast
As we recently revealed in our research focused on Healthcare Habits, doctor loyalty runs deep in the Southeast. A whopping 83% already have a trusted primary care physician (PCP), far surpassing national averages, and 96% of these folks claim they are satisfied with their c...
New Report from Brandon Reveals Surprising Healthcare Habits in the Southeast
Brandon, a leading integrated marketing agency working across many industries, including healthcare, announced the release of its new Regional Insights Report based on first-party research. The Brandon Strategy and Research team surveyed 300 consumers across the region to be...
Regional Insights & Trends: Healthcare Habits in the Southeast
Forget the national headlines painting healthcare with a broad brush. In the Southeast, a unique patient story unfolds, one that deserves its own chapter. Our research team at Brandon surveyed 300 folks across the region, and their voices paint a picture of priorities, prefe...
8 Trends To Watch In Healthcare Marketing For 2024
In the digital age, the ways that healthcare providers communicate with — and market their services to — current and prospective patients is evolving more rapidly than it ever has at any time before. And especially in such a quickly evolving landscape, to stay ahead of t...
Healthcare Organizations: Check Out 7 Main Ways Social Media Can Help with Public Engagement
For any brand, social media is about more than just selling products and services. No matter the industry, social media can and should be leveraged as a strategic tool in the marketing tool kit — helping brands to not only increase their revenues, but also to build and str...