Resources
Latest
Published: October 22, 2026
Author: Brandon
Author: Brandon
Brandon Welcomes Katie Larson as Jr. Project Manager
We are excited to welcome Katie Larson as our newest Junior Project Manager.
Blog and News
How To Find Better Advertising Insights In Your Financial Marketing Data
Every advertising campaign leaves clues about what connects with customers. For financial brands, those clues appear in campaign performance, website interactions and the actions people take as they explore financial products and services. Together, this information offers a...
Courtney Olbrich on the Evolving Relationship Between Media and Creative
As the media landscape continues to evolve, understanding audience behavior and connecting creative with media strategy has never been more important. In a recent Little Black Book Media Matters feature, our Chief Integrated Media and Data Strategy Officer, Courtney Olbrich,...
Learn How B2B Email Marketing Can Get Smarter With CRM Data
B2B companies often have a wealth of customer data available in their CRM. Years of sales conversations, company information, product interests, closed deals, past opportunities and customer history can provide valuable context about the people behind an email address. That ...
The Producer’s Role in the New AI Commercial Production World
AI can put a character in a glass house overlooking the Pacific, change the weather, swap their wardrobe and turn afternoon into golden hour without booking a flight or rolling a camera. The technology has removed some of the physical steps involved in commercial production,...
Brandon Reimagines Idahoan Ultimates as an Elevated, Restaurant-Inspired Experience
Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort.
Personalized Marketing for Apparel Brands: How to Turn More Browsers Into Buyers
Apparel shoppers have plenty of choices. Styles, colors, fits and product categories can add up quickly, especially when shoppers are trying to decide whether something that looks great on a model will actually work for them. Personalized marketing can make that decision eas...
Paid Social vs. Organic Social: The Best Brands Aren’t Choosing
Your brand posts consistently. The creative is strong, people engage and maybe your follower count is climbing. Yet business growth may still lag behind your social activity. When it comes to paid social versus organic social, distribution often explains the gap.
Research
The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy
Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.