Department: Social Media
From Shelf to Bowl: CPG Marketing Insights for Pet Food Brands
With global revenues over the past five years growing from $88.9 billion in 2018 to $143.6 billion in 2023, the pet food industry is booming — mirroring the rapid growth seen in recent years in the consumer packaged goods (CPG) market. And in many ways, pet food brands fac...
The Ultimate Guide to Marketing Your Financial Services in 2025
By leveraging the right financial services marketing strategies, banks and other finance-focused firms can seize substantial growth opportunities in 2025. If your financial-sector brand is seeking marketing ideas for finance companies to boost your business in the coming yea...
9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry
As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates fr...
Eyeing the Evolving Landscape: Our Predictions for 2025’s Top Social Media Marketing Trends
As 2024 got rolling, we kicked the year off by predicting some of the top social media marketing trends 2024 would likely bring. And once again, our prognostications proved to be pretty darn accurate. AI growth — check. A social SEO surge — check. A need for brands and m...
Strategies for Rising Above Competition with Craft Beer Marketing
Craft beer has undergone a remarkable evolution from a niche market to a global sensation, captivating palates and fostering enthusiasm worldwide. However, this surge in popularity has brought about heightened competition, especially with the emergence of trends like hard se...
Unlocking Growth: How B2B Social Media Ads Have Changed the Game
In the fast-paced world of B2B marketing, staying ahead of the curve is essential for success. As businesses increasingly recognize the value of social media in reaching and engaging with their target audience, B2B social media advertising has undergone a significant evoluti...
Navigating Trends: Digital Advertising in the Telecom Sector
In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital adve...
The Role of Social Media in Telecommunications Advertising: An Introduction
In the dynamic landscape of telecommunications advertising, where connectivity and engagement are paramount, social media emerges as a cornerstone strategy for reaching and resonating with audiences. This introduction delves into the pivotal role of social media in the telec...
The Rise of Shoppable Ads – Simplifying the Purchase Journey in E-commerce
In today's digital age, the way we shop has undergone a massive transformation. E-commerce has become an integral part of our lives, offering convenience and accessibility like never before. However, with the vast array of products available online, navigating through the pu...