Department: Research and Strategy
The Ultimate Guide to Marketing Your Financial Services in 2025
By leveraging the right financial services marketing strategies, banks and other finance-focused firms can seize substantial growth opportunities in 2025. If your financial-sector brand is seeking marketing ideas for finance companies to boost your business in the coming yea...
9 Ways to Make Your Pet Brand Stand Out in the Booming Pet Industry
As exhibited by steady year-over-year pet industry growth, there’s no denying that Americans love their “fur babies” — and that they’re devoting more and more of their hard-earned dollars to pampering their pets. Consider this: According to figures and estimates fr...
CPG Marketing Strategies: A Comprehensive Guide to Success in 2025 and Beyond
In today’s fast-paced and quickly growing consumer packaged goods (CPG) industry — which is expected to grow at over 4% CAGR globally over the coming decade or so — standing out in an increasingly saturated market is a constant challenge. With new brands continually en...
The Power of Combining Loyalty and Pricing Strategies to Boost Brand Profits
Plenty of modern brands leverage consumer loyalty programs to keep their best customers coming back. But for brands looking to truly stand out in a crowded marketplace — and aiming to significantly boost their customer retention rates and, subsequently, their revenues — ...
For Your Law Firm’s Marketing Strategy to Shine, Tap Into Client Research and Data
In today’s crowded legal marketing landscape, for any law firm looking to effectively communicate and connect with prospects and clients — and to stand out from the competition — developing a deep understanding of the targeted audience is key. And by harnessing the pow...
Crank Up the Creativity of Your SMS Marketing Efforts With These 9 Unique Ways to Engage
Here at Brandon, we’ve pointed out the power of SMS marketing before. After all, as we pointed out in our previous blog article titled “The 411 on SMS Marketing Campaigns,” nearly all U.S. consumers have a smartphone or cellphone these days — and for most of us, most...
Half of U.S. Consumers Use Voice Search Daily — Is Your Site Optimized?
These days, when you want to search the internet, is your first instinct to start typing away at a manual keyboard (or tapping away at a digital one) — or to simply state your search after a wake-word command like “Hey Siri,” “Alexa” or “Hey Google”? Research i...
Set Your Brand Apart From the E-Commerce Crowd With These 7 Differentiation-Delivering Tactics
Most brands’ strategists and decision-makers are well aware of the importance of product differentiation. After all, it’s both literally and figuratively what sets a brand apart from the competition, and it’s a widely recognized key to achieving sustained success in th...
Boost Your B2B Brand’s Content Marketing With These 10 Tactics
No matter what industry it’s in or what target audience it’s after, a brand can reap a long list of rewards from content marketing. How’s that, some may ask? Perhaps first and foremost, the tactic is among the most effective ways to boost a brand’s search engine rank...