Department: Media
Maximizing ROI: How Law Firms Can Leverage Data and Media Analytics for Smarter Advertising
Leveraging media analytics for law firms makes a difference between merely running campaigns and mastering them to gain competitive advantages. Any law firm can launch a website, open social accounts, and adopt search marketing.
Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies
For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
Effective Media Planning Strategies for Telecom Brands in Competitive Markets
Internet speeds, the number of cloud-connected devices, and the percentage of the population using smartphones aren’t the only things on the rise in the U.S. telecommunications industry. Competition is, too — and it’s making it harder than ever for providers of the i...
Brandon’s Cary Murphy: Championing Strategy-Driven Creativity
In a recent interview with Little Black Book, Cary Murphy, Chief Strategy Officer, delved into the evolving role of account planners and the paramount importance of strategy in the creative process. Murphy emphasized that planners serve as the vital link between creative tea...
Engaging Pet Parents: Creative Strategies to Boost Pet Brand Loyalty
Establishing brand loyalty in the pet industry requires more than meeting customers’ needs. You must engage pet owners to build genuine connections that compel these owners — and their companions — to come back. Pet brands can keep customers returning with loyalty stra...
Navigating Trends: Digital Advertising in the Telecom Sector
In today's hyper-connected world, where digital communication is the norm, telecommunications companies face a unique set of challenges and opportunities in the realm of advertising. With the advent of new technologies and changing consumer behaviors, navigating digital adve...
Influencer Marketing: Unlocking the Power of Targeted Audiences
In today’s digitally-driven world, influencer marketing has emerged as a powerful tool for reaching and engaging specific audiences. With the rise of social media platforms and the increasing popularity of influencers, brands have recognized the potential of leveraging the...
Catch Consumers’ Attention Closer to the Point of Sale — With Retail Media
Especially for consumer brands, retail media has been a go-to tactic for reaching consumers closer to the point of sale for ages. (Think of long-seen examples like sponsored, brand-spotlighting endcaps on grocery-store aisles and other paid-for product placements and promoti...