Department: General
Tyler Easterling on Indie Agency News: The Vision Behind TBA Worldwide
TBA Worldwide is redefining independent marketing, and Indie Agency News sat down with Tyler Easterling to explore the agency’s bold vision. In “Meet an Indie Agency: TBA Worldwide,” Tyler shares how the agency’s fearless approach to strategy, creativity, and cultura...
Personalized Marketing: The Key To Winning Over Pet Parents
Imagine a pet food company that remembers Bella the Labrador’s birthday — and sends Bella’s mom, Susan, a card and special discount for her pup’s favorite chicken-flavored treats. Or envision a subscription box service that curates squeaky toys and durable chews spec...
Beyond the Waiting Room: Healthcare Marketing Trends to Watch in 2025
The healthcare landscape is constantly evolving, and so too must its marketing strategies. As we head into 2025, healthcare marketers need to be on the pulse of emerging trends to connect with patients effectively. Here's a look at key trends that will shape healthcare marke...
Four Farewell Questions with the Interns
Every summer, Brandon welcomes a bright and energetic group of interns into our fold. This year was no different, and we were thrilled to see the talent and enthusiasm these young professionals brought to the table. Our 2024 class included 9 interns, in various departments. ...
The Rings and the Revenue: Gold Medal Olympic Marketing Strategies at the Summer Games
The Paris 2024 Summer Olympics are upon us, and with them comes a global marketing spectacle. From heart-stopping athletic feats to captivating stories of human potential, the Games are a prime target for brands seeking a piece of the action. But how do companies leverage th...
Don’t Be Replaced — Be Empowered: A Marketer’s Guide to AI
The marketing landscape is constantly evolving, and keeping pace requires embracing new tools. Artificial intelligence (AI) has emerged as a game-changer, offering agencies a wealth of possibilities to streamline workflows and enhance campaign performance. But with all the h...
Brandon Expands Leadership with Ant Sanders, Nick Escobar and Valerie Henshaw
Brandon, a modern marketing agency built to propel mid-market brands forward, is proud to announce three new appointments across multiple disciplines. Ant Sanders is their new associate creative director; Nick Escobar, an account manager at the agency since 2022, has been pr...
For Eighth Straight Year, Brandon Earns Coveted South Carolina Top Workplaces Honor — 1 of Only 4 Companies Able to Make Claim
Brandon, a fully integrated, data-driven marketing and communication firm built for today's digital ecosystem, has been awarded a Top Workplaces 2024 honor by South Carolina Top Workplaces. And to add to the honor, Brandon is one of only four companies to have made the list ...
The Rise of Account-Based Marketing (ABM): Personalizing B2B Campaigns to Target Key Accounts
In the dynamic world of B2B marketing, one strategy has been gaining significant traction: Account-Based Marketing (ABM). ABM is a strategic approach that involves personalized campaigns tailored to specific high-value accounts rather than a broad audience. This targeted app...