Brandon, a South Carolina-based, results-focused marketing agency, recently took home a video marketing award on behalf of its creative and content work for its client Victory Monkeys.
The Charleston chapter of the American Marketing Association honors creative and marketing excellence in the Charleston community at its annual Spark! Awards. The “Best Video Marketing” category highlights specifically creative video media intended for promotion of a brand, product or service.
Victory Brewing, a craft beer titan since 1973, came to Brandon with a unique challenge: elevating its “Monkey” beers into a distinct sub-brand. Research revealed that “Monkey” fans weren’t your typical craft beer aficionados”they were “Social Partiers,” chasing that unmistakable “5 p.m. on a Friday feeling.” Our solution? The electrifying “It’s Monkey Time!” campaign.
We positioned Victory Monkeys as the ultimate key to unlocking that carefree Friday vibe anytime, anywhere. With a vibrant video as the campaign centerpiece, we ensured the messaging resonated across marketing channels, boosting awareness and driving engagement for the entire product line. The results? Proof that craft beer can be fun, approachable, and wildly appealing to a broader audience.
Learn more about the dedicated content production team at Brandon by reaching out to us.
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