Security Finance
The Specs
Client
Security Finance
Industry
Financial
Services
Paid Social Media
Media Research & Analysis
Video & Production
Research
Media & Digital Strategy
Search Marketing
Interactive & Analytics
Creative & Content
Turning Trust Into an Acquisition Engine
With over 70 years of service and 750+ branches across the U.S. and Mexico, Security Finance had built something powerful: trust at scale.
As the lending landscape evolved and more consumers turned to digital channels, the brand saw an opportunity—to modernize its approach and meet customers where they are today: online, mobile, and ready to take action.
Security Finance partnered with Brandon to evolve its legacy of trust into a performance-driven, digitally connected acquisition strategy—one designed to fuel long-term growth and serve the next generation of borrowers.
Approach
From Local Lender to Lifeline
We started with the truth: when life throws you a curveball, you don’t need a lecture—you need a lifeline.
So we built a brand around that very moment. The moment your car breaks down. Your kid gets sick. Your rent comes due. That’s when Security Finance steps in. Not just as a lender, but as your go-to, right-now solution.
We developed the “Live Secure” platform to meet customers with empathy, urgency, and access, especially on mobile, where most of our audience lives.
From an overhauled digital experience to localized campaigns, emotionally-driven storytelling, and a full-funnel acquisition strategy, every move was made to convert crisis into confidence.
So we built a brand around that very moment. The moment your car breaks down. Your kid gets sick. Your rent comes due. That’s when Security Finance steps in. Not just as a lender, but as your go-to, right-now solution.
We developed the “Live Secure” platform to meet customers with empathy, urgency, and access, especially on mobile, where most of our audience lives.
From an overhauled digital experience to localized campaigns, emotionally-driven storytelling, and a full-funnel acquisition strategy, every move was made to convert crisis into confidence.
Insight
They’re Not Just Borrowers. They’re in Survival Mode.
This audience isn’t browsing. They’re in a bind.
They don’t have time for clunky interfaces or vague promises. They need fast, transparent help from a brand they can trust. That insight reshaped everything—from how we designed the website to how we wrote the first line of copy.
Mobile wasn’t an afterthought… it was the priority. Because for these users, their phone isn’t a screen. It’s a lifeline.
They don’t have time for clunky interfaces or vague promises. They need fast, transparent help from a brand they can trust. That insight reshaped everything—from how we designed the website to how we wrote the first line of copy.
Mobile wasn’t an afterthought… it was the priority. Because for these users, their phone isn’t a screen. It’s a lifeline.
Results
A New Pipeline for Growth
What started as a brand refresh became a full-scale performance engine.
↑216%
increase in click through rate
↑262%
YoY increase in organic conversion
↑51%
increase in start my loan clicks
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