We’re thrilled to share that we took home two Gold Awards at the 2025 Wallie Awards, presented at the CHPRMS Annual Conference. These honors recognize the most impactful healthcare marketing work across the Southeast, and both of our wins highlight the powerful results we delivered for Wilmington Health.
Gold – “Get to Know Your Doc” – Wilmington Health
This campaign was all about connection. Wilmington Health asked us to help humanize their brand and build stronger relationships between their providers and the communities they serve. We delivered a social-first series that showed doctors outside the clinical setting — pursuing hobbies, coaching youth sports, playing instruments, and doing the things real people do.
The goal was to build trust, spark conversation, and deepen engagement across Facebook, Instagram, and LinkedIn. And it worked. With over 10,000 impressions, 701 new followers, and a 9.6% organic engagement rate, this campaign showed that storytelling matters, especially when it comes to healthcare.
Gold – “True Care is Being There” – Wilmington Health – Porter’s Neck
When Wilmington Health opened a location in the Porter’s Neck area, they needed to spread the word fast. We developed a paid social campaign that used iconic local visuals, like the Wrightsville Beach pier, to instantly grab attention and signal familiarity. It was more than brand awareness. It was a statement: We’re part of this community.
The results were just as strong as the creative. This ad set delivered the highest click-through rate, most clicks, and lowest cost-per-click of any in the campaign. Even more important, appointments at the Porter’s Neck location jumped by 7.5% in just one month.
Recognition is great. Results are better.
These Wallie wins are exciting, but what really fires us up is what they represent: Creative work that moves the needle. From brand storytelling to hyperlocal awareness, these campaigns show what’s possible when smart strategy meets bold execution.
We’re proud of the recognition, but we’re even more proud to help clients like Wilmington Health grow, connect, and lead in their space. A big thanks to the Wilmington Health team for the trust, the partnership, and the opportunity to do work that makes a difference.
Want healthcare marketing that wins awards and drives results?
Partner with an ad agency that knows how to connect strategy, storytelling, and performance. Whether you need to build trust, drive appointments, or spark conversation, we’re the healthcare advertising agency that delivers. Contact us today!
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