Avelo Airlines
The Specs
Client
Avelo Airlines
Industry
Travel/Tourism
Services
Creative Campaign
Paid Social Media
Media Planning & Buying
Video & Production
Media & Digital Strategy
Creative & Content
A Better Way to Take Off
Most travelers assume the best flights begin at the biggest airports. But for millions of people, a faster, easier travel experience has been sitting right in their own backyard.
Our first campaign as Avelo Airlines’ creative and media agency of record, “If You Know, You Avelo” set out to challenge that assumption. The campaign introduced travelers to the convenience of regional airports—showing that shorter lines, easier parking, nonstop flights, and less stress aren’t travel perks. They’re the Avelo experience.
Approach
Turning a Travel Secret
Into a Brand Story
Into a Brand Story
Rather than competing with larger airlines on destinations alone, we positioned Avelo around discovery.
"If You Know, You Avelo" taps into the feeling of being let in on one of travel's best-kept secrets. Using a paper airplane as the campaign's central visual metaphor, the story begins amid the stress and chaos of crowded airports before leading travelers to the calm, convenience, and simplicity of flying through a nearby regional airport. The journey transforms a familiar travel frustration into the discovery of a smarter, easier way to fly.
The result is a campaign built on equal parts emotion and practicality—using nostalgia to capture attention while reinforcing the tangible benefits travelers gain by choosing Avelo.
"If You Know, You Avelo" taps into the feeling of being let in on one of travel's best-kept secrets. Using a paper airplane as the campaign's central visual metaphor, the story begins amid the stress and chaos of crowded airports before leading travelers to the calm, convenience, and simplicity of flying through a nearby regional airport. The journey transforms a familiar travel frustration into the discovery of a smarter, easier way to fly.
The result is a campaign built on equal parts emotion and practicality—using nostalgia to capture attention while reinforcing the tangible benefits travelers gain by choosing Avelo.
Integrated Campaign
One Idea. Five Markets.
Launching across Charlotte / Concord, NC; Dallas / McKinney, TX; Philadelphia / Wilmington, DE; Orlando / Lakeland, FL; and New Haven, CT, every execution was thoughtfully localized to make Avelo feel like each community's hometown airline.
While every market shared the same campaign platform, messaging and creative were customized to reflect local airports and audiences, creating relevance without sacrificing consistency.
Beyond localizing creative by market, we crafted messaging with four key traveler segments in mind. This audience-first approach ensured every execution spoke directly to the needs and motivations of the travelers most likely to discover Avelo.
While every market shared the same campaign platform, messaging and creative were customized to reflect local airports and audiences, creating relevance without sacrificing consistency.
Beyond localizing creative by market, we crafted messaging with four key traveler segments in mind. This audience-first approach ensured every execution spoke directly to the needs and motivations of the travelers most likely to discover Avelo.
Media Strategy
Finding Travelers Where
They Plan Their Next Trip
They Plan Their Next Trip
A full-funnel media strategy introduced Avelo to travelers who hadn't yet experienced the airline.
Highly targeted placements across Meta, TikTok, YouTube, iHeart, Audacy, Cadent, streaming audio, professional sports broadcasts, and digital media ensured the campaign reached audiences throughout their daily routines—whether scrolling social, listening to podcasts, streaming television, or commuting through their hometown.
By pairing localized creative with precision media buying, the campaign made regional airports feel less like a hidden option and more like the obvious one.
Highly targeted placements across Meta, TikTok, YouTube, iHeart, Audacy, Cadent, streaming audio, professional sports broadcasts, and digital media ensured the campaign reached audiences throughout their daily routines—whether scrolling social, listening to podcasts, streaming television, or commuting through their hometown.
By pairing localized creative with precision media buying, the campaign made regional airports feel less like a hidden option and more like the obvious one.
Creative
Every Market Gets Its
Own Boarding Pass
Own Boarding Pass
To maximize relevance, we developed a flexible creative system that balanced national consistency with local storytelling.
Campaign assets included:
Localized display advertising, Market-specific Meta creative, Market-specific TikTok creative, :30 video, :15 video, Radio, Digital billboards, and Supporting digital assets.
Every execution reinforced the same message: once travelers discover Avelo, there's no going back.
Localized display advertising, Market-specific Meta creative, Market-specific TikTok creative, :30 video, :15 video, Radio, Digital billboards, and Supporting digital assets.
Every execution reinforced the same message: once travelers discover Avelo, there's no going back.
Results
A New Way to Think About Flying
“If You Know, You Avelo" is now rolling out across five key origin markets, introducing a new generation of travelers to the convenience of regional airports.
With localized creative, an integrated media strategy, and a campaign platform designed to scale, the launch marks the beginning of our partnership with Avelo as creative and media agency of record.
With localized creative, an integrated media strategy, and a campaign platform designed to scale, the launch marks the beginning of our partnership with Avelo as creative and media agency of record.
Related Projects
