Blog
Use hot spots for the most appealing and/or attention-grabbing aspects. There is a distinctive pattern of eye fixation when the landing page loads in front of us.
Note the heat map graphic:
– Our eyes are naturally drawn to elements such as bullet points, lists, icons and large typography. Typically, this is also in the top section of the Web site, so you need to make sure you put your most important “grabbing” information up there.
– Note on the example how much of the page is not even viewed.
Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
By subscribing to our newsletter, you agree to our Privacy Policy.
You may also like
How To Find Better Advertising Insights In Your Financial Marketing Data
Every advertising campaign leaves clues about what connects with customers. For financial brands, those clues appear in campaign performance, website interactions and the actions people take as they explore financial products and services. Together, this information offers a...
Learn How B2B Email Marketing Can Get Smarter With CRM Data
B2B companies often have a wealth of customer data available in their CRM. Years of sales conversations, company information, product interests, closed deals, past opportunities and customer history can provide valuable context about the people behind an email address. That ...
The Producer’s Role in the New AI Commercial Production World
AI can put a character in a glass house overlooking the Pacific, change the weather, swap their wardrobe and turn afternoon into golden hour without booking a flight or rolling a camera. The technology has removed some of the physical steps involved in commercial production,...
