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Load time is an important determining factor of how long people stay at your site. Have you ever been to a site where there are so many large graphics on the main page that you are waiting three minutes just for the page to load? Most people get tired of waiting for a site to load after the first minute. Try to keep your load time under three to four seconds. If you have a slow loading page there are several ways to speed it up. Google is now going to take site load time into account for placement related to its paid search program – AdWords.
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