Blog

Do-It-Yourselfism

Date
25 Jun 2009
Author
Brandon

Example One: While eating with friends, they mentioned a water leak from their washing machine. After donning my red cape and a tool or two, we had the washer taken apart in 15 minutes. Leak discovered. Crack in plastic pump housing. Day two: with new pump in hand the arduous task of reassembly. 30 minutes later, and with only one leftover screw, washer repaired and operational. Estimated savings – $187.00 (less the cost of frosty beverages)

Example Two: This one took some troubleshooting. My lawn mower was randomly dying. Not good. First instinct was a very excited, “Yippie, I get a new lawnmower.” But who wants to drop $250 for a lawnmower. By happenstance, I discovered the primer bulb has a vacuum leak (my current theory of the problem.) Thanks to the fine folks at Sears Part Direct, I was able to order a new primer bulb in moments. Now if they could only get it here. Currently nine days late, but who is counting.
Estimated savings – TBD

Is our throwaway society realizing the errors of our ways? Will there be a rise in do-it-yourselfism?

Repairing broken washers and dryers doesn’t usually make for glamorous ad campaigns. And the go-go economy of the 1990’s and early 2000’s depressed demand for repair as consumers bought new appliances. After all, new products delivered the latest bells and whistles and often didn’t cost a lot more than a repair. Despite the fact that up to one-third of appliances required service after three years of operation, demand for repair dropped steadily – until recently.

Anecdotal evidence presented in a New York Times article and a Mr. Appliance press release indicates that the friendly Maytag repairman might not be so lonely these days. Consumers want to preserve cash and calling a repair person to fix a broken washing machine is more cost effective than buying a new one. This trend may explain why some appliance repair companies are doing so well. For example, Mr. Appliance was recently named to Entrepreneur’s Franchise 500 List. (Thanks Adology)

Hopefully, as a society and as consumers, we will push back on overconsumption and excessive production of products that last a fraction of the time that their elder counterparts did. I am all for consumerism, but we need to be responsible, for the sake of our personal economies and our environment.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
solar panels on hill
Blog

Rethinking a Utility Brand’s Social Media Strategy: Your Brand Isn’t Boring. Your Campaigns Are.

Most energy brands are not being ignored. They are being overlooked. There is a difference. Customers are active, curious, and constantly consuming content. They are reading about sustainability, comparing providers, and forming opinions about the brands they trust. The iss...
Brandon -
Blog

New York AI Disclosure Law Signals a New Era for Advertising

New York recently became the first state in the nation to require disclosures when certain advertisements contain AI-generated content. While the legislation specifically targets political advertising, the broader message is hard to ignore: transparency around AI is becoming...
person typing on computer
Blog

Search Intent SEO Strategy That Drives Rankings and Conversions

A search intent SEO strategy that aligns your content format, structure, and depth with what users are actually asking can boost rankings and conversions. 
HTC
man sitting on tin foil couch
Momentum built fast. The message connected, engagement climbed, and more consumers started rethinking their choice.
Idahoan Foods
Family in kitchen making potatoes
The campaign quickly gained traction. Traffic surged, engagement climbed, and Idahoan started showing up as a true weeknight dinner hero.