Blog

A Picture is Worth a Thousand Words

Date
5 Sep 2012
Author
Brandon
Example of positive advertising image

Did you know more than 250 million photos are uploaded every day onto Facebook? Over the years, we have seen exponential changes to Facebook and its layout. However, photos and photo albums have consistently remained an important part of Facebook’s success.

It seems we are now becoming more visual than ever before. According to a recent Harvard Business School study, 70 percent of all activity on Facebook revolves around photos. As a result, a post will stand out if an engaging and visually striking photo is attached. After all, it is human nature to be attracted to colorful and pretty things.

Look at the example of pictures of food on Facebook. Food is one of the most searched topics on Facebook. At The Brandon Agency, we believe having a quality photo can make all the difference when you’re posting a picture of food on Facebook. Looking at a picture of food instead of a post that simply writes out the nightly specials will attract more attention.

We believe pictures matter and we try to place pictures in all of our Facebook posts.

Do you agree?

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Person on phone
Blog

How Micro Conversions Turn Browsers Into Buyers

Most marketers focus on the finish line. They measure purchases, form submissions, booked appointments, and other major conversions that directly impact revenue. Those metrics matter, but they only tell part of the story.
Doctor looking at ipad with patient
Blog

The Personalization Every Patient Actually Wants

Walk any healthcare conference floor and you’ll hear the same word on every banner: personalization. It has come to mean data lakes, propensity models, next-best-action engines, and messages assembled on the fly from a hundred behavioral signals. All of it is useful. Almos...
BFCM person shopping online
Blog

Black Friday Cyber Monday Marketing Brands Need To Start Now To Win

Black Friday Cyber Monday marketing is not something brands should start planning in November.
Avelo Airlines
Avelo Airlines plane
The campaign didn’t just take off—it soared. Awareness climbed, buzz spread, and more travelers discovered a smarter way to fly.
Arm & Hammer
Arm & hammer, fragrance with floating scents
A scalable, AI-powered content system designed to bring Arm & Hammer Essentials fragrances to life across retail media, ecommerce, and digital advertising.