Brandon has been recognized with two Platinum AVA Digital Awards for its work with Santee Cooper, honoring standout creative and execution for the “Defeat The Peak. Bank The Savings.” campaign.
The AVA Digital Awards celebrate excellence in digital communication, recognizing work that brings together strategy, creativity, and execution to deliver meaningful audience engagement. Earning Platinum places the campaign among the top entries worldwide.
Developed to help customers navigate a new rate structure, the campaign focused on encouraging energy use outside peak hours through messaging that felt clear, relatable, and actionable. By leaning into humor and everyday scenarios, the work turned a typically complex topic into something approachable and easy to understand.
The fully integrated campaign spanned TV, OTT, social, digital, and out-of-home, combining storytelling with practical guidance to drive awareness and behavior change. Early results showed strong reach, high video engagement, and meaningful interaction with educational content, reinforcing the campaign’s effectiveness.
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