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Your Web site should be the gateway to your customer service solution. “Relationships have become powerful differentiators. Customers can’t tell if your product is better than your competitor’s product, but they can tell if they have a better relationship with you than with your competitor.” – Steve Yastrow
Use your Web site to enhance customer service. Ideas include:
– Downloadable tech guides
– Instructional videos
– Online chat with CSRs
– Polls, a suggestion box, etc.
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