The Future of Agencies Isn’t Generalist. It’s Specialist.

There’s a clear shift happening in the agency world. Brands are no longer looking for a one-size-fits-all partner. They want depth. They want expertise. They want teams that understand their category and know how to move the needle.

This AdForum interview with our CEO, Scott Brandon, gets into that shift and why specialization is becoming the standard. It looks at how agencies are evolving, what clients should expect, and why focused thinking is outperforming the generalist model.

If you care about where marketing is headed and what it takes to stay competitive, it’s worth the read, here.