News

THE BRANDON AGENCY WINS BIG AT THIS YEAR’S AAF COASTAL CAROLINAS ADDY AWARDS SHOW

Date
9 Feb 2015
Author
Brandon
Team Photo

The Brandon Agency, providing award-winning marketing communications programs and campaigns proven to drive client success, was honored at the American Advertising Federation’s 2014 Third District Addy Awards show, held in Myrtle Beach, on February 7, 2015.

The agency received 18 awards – more than any other agency at the show – including “Best of Show,” “Judges Choice,” three gold awards and twelve silver awards.

The agency’s integrated campaign for the Myrtle Beach Mutiny, which included print, display, TV and special events was honored as Best in Show, while its website for Williams Knife Company earned a Judges Choice Award.

Submissions honored with Gold awards, which are automatically qualified for the American Advertising Federations district ADDY Awards competition, included gold awards for collateral material and integrated campaign – consumer (both for the Myrtle Beach Mutiny), as well as a gold award for elements of advertising – interface and navigation (for Williams Knife Company).

Additionally, The Brandon Agency received 12 silver awards in the Digital Out of Home, Newspaper Color, Products-Website Consumer, Social Media – Single Platform, Social Media Campaign, Television Local :30, Advertising Industry Collateral, Self-Promotion Ad Club, Elements of Advertising – Interface & Navigation, B-to-B Website, Product Website – Consumer, Direct Marketing and Outlets Website Consumer.

“It’s an honor to once again be recognized for our concept and design talent and our ability to create campaigns that impact our client’s businesses,” Scott Brandon, CEO of The Brandon Agency, said. “This was truly a team effort. A testament to our team as a whole, working together to deliver outstanding campaigns on behalf of our clients.”

The Addy Awards recognize exceptional advertising in print, broadcast, out-of-home, Internet and public service advertising. A scoring process in which a panel of judges evaluates all creative dimensions of every entry affects selection of the most creative entry in each category. A gold Addy is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the category. Entries that are also considered outstanding and worthy of recognition receive a silver Addy. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Katie Larson
News

Brandon Welcomes Katie Larson as Jr. Project Manager

We are excited to welcome Katie Larson as our newest Junior Project Manager.
Courtney Olbrich LBB
News

Courtney Olbrich on the Evolving Relationship Between Media and Creative

As the media landscape continues to evolve, understanding audience behavior and connecting creative with media strategy has never been more important. In a recent Little Black Book Media Matters feature, our Chief Integrated Media and Data Strategy Officer, Courtney Olbrich,...
Ultimates Idahoan Foods
News

Brandon Reimagines Idahoan Ultimates as an Elevated, Restaurant-Inspired Experience

Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort.
Idahoan Ultimates
Brandon -
Discover how Brandon helped Idahoan Ultimates elevate everyday meals with premium positioning, cinematic creative, and a full-funnel campaign built to make indulgence effortless.
Teledyne FLIR Marine
Man throwing life ring
Filmed entirely through thermal cameras, the campaign turned FLIR’s technology into the creative, revealing the ocean in a whole new way.