This fall, Farmers Telephone Cooperative, Inc. (FTC), a multifaceted telecommunications company, launched its new marketing campaign that brings an innovative approach to marketing FTC’s products.
FTC partnered with The Brandon Agency to create the campaign that rolled out in print, outdoor and television advertising, as well as in-store signage.
“The new campaign has allowed us to bring a fresh look to our customers and remind the community about our benefits in a variety of mediums,” said FTC CEO Brad Erwin. “The feedback has been positive and we’re proud of the new campaign.”
“With this campaign, we have a refreshing approach that’s clean and new for this type of business category,” said Andy Kovan, director of brand strategy and creative at The Brandon Agency. “It’s a completely different approach from what others within the category are doing and have tried, and we’re excited to see it out there.”
FTC offers telephone, digital television, Internet, security and wireless services for more than 60,000 customers within a coverage area of 3,000 square miles. It has eight retail locations within six South Carolina markets, including Kingstree, Johnsonville, Sumter, Bishopville, Lake City and Manning. For more information, visit http://www.ftc-i.net.
About Farmers Telephone Cooperative (FTC)
Founded in 1952, Farmers Telephone Cooperative, Inc. is a local, multifaceted telecommunications company headquartered in Kingstree, S.C. Serving more than 60,000 customers within a coverage area of 3,000 miles, FTC provides cutting-edge technology to businesses and residents in Williamsburg, Lee, Sumter, Clarendon and Florence counties in South Carolina. A veteran in the telephone industry, FTC is the second largest telephone cooperative in the United States. FTC has evolved into a state-of-the-art organization offering local, long-distance, security systems and monitoring, video, digital wireless and high-speed Internet services. Customers can choose from a wide array of products and services at any of the company’s eight conveniently located full-service business offices.
For additional information about FTC, call 1-888-218-5050 or visit http://www.ftc-i.net.
About The Brandon Agency
Founded in 1959, The Brandon Agency is a full-service marketing firm operating on the leading edge of change in the advertising industry. Offering an integrated approach to marketing, advertising, public relations, interactive and social media, the agency administers the “Why We Buy” Consumer Research Panel, an ongoing, in-depth consumer study that predicts how buyers interact with communications to the buying cycle. Currently, the agency works with a variety of clients within the travel and tourism, healthcare, consumer packaged goods, telecommunications, finance, and education categories, including Glory Foods, Inc., the Beaufort Regional Chamber of Commerce, Farmers Telephone Cooperative, Myrtle Beach Golf Holiday, CresCom Bank, Provost Academy South Georgia and Columbus Regional Healthcare System. The Brandon Agency is headquartered in Myrtle Beach, S.C. with satellite offices in Charleston, S.C. and Charlotte, N.C.
For more information about the agency, call (843) 916-2000 or visit http://www.TheBrandonAgency.com or www.facebook.com/BrandonAgency.
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