News

Merging 100 Years of Craftsmanship with Cutting-Edge Digital Innovation

Date

9 Apr 2025

Author

Brandon

Nick McNeill, Interactive Director at Brandon, is redefining how heritage brands evolve in the digital era. In this new thought leadership spotlight, Nick unpacks the transformation of Putnam Rolling Ladders—a company with 100 years of craftsmanship—into a future-ready e-commerce powerhouse. From intuitive UX to custom configurators, it’s a bold blend of tradition and tech. Want to see how legacy meets innovation? Read more on Little Black Book.

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