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Brandon’s Chief Creative Officer Austin Scott is calling out the lead-obsessed mindset that’s holding B2B marketers back. In his new piece for Little Black Book, he explains why focusing on brand familiarity is key. It’s what builds trust, increases conversions, and gives your sales team a stronger starting point. Too many brands are chasing the five percent of buyers who are ready to buy today and ignoring the 95% who could buy tomorrow. If you want to win long-term, this is the article to read.
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