News

Geneverse Energy, Inc. Selects Brandon as Agency of Record

Date
23 Mar 2023
Author
Brandon
Geneverse

Geneverse Energy, the maker of the most reliable, affordable, and safe compact solar generators designed for homes, has named Brandon its agency of record. The agency will manage the brand, media, and creative strategies for Geneverse as it prepares for planned growth.

Brandon has launched a digitally-driven strategy with strong brand messaging and creative storytelling, boosting Geneverse Energy’s profits. With significant expertise in the electronics, home goods, and outdoor segments, the Brandon creative team can tell the Geneverse Energy story using videos ranging from 30-second spots to a 30-minute infomercial. In addition, Brandon is well-positioned to implement a media planning and buying strategy with advanced demographic and psychographic customer analysis and thoughtful geographic and seasonal positioning.

“We are very excited to have the opportunity to help Geneverse grow their brand,” said Scott Brandon, CEO of Brandon, “This is a great opportunity for us to highlight our data-driven approach and apply it to an environmentally conscious brand. We look forward to working with the Geneverse team.” 

Offering energy-storage solutions and solar generators designed to help users endure various unexpected circumstances, Geneverse Energy aims to ensure renewable energy independence, transforming a centralized energy distribution system into a decentralized, distributed, and self-sustainable future. The solar power solutions company wants to be a reliable and affordable power source for families. Its generators enable families to keep their homes protected and their power running through unexpected challenges and daily life.

“Brandon was the right choice for us, as they have a deep understanding of positioning our brand as we prepare for great growth,” said Buck Buchanan, Marketing Director at Geneverse Energy, Inc. “We trust Brandon’s high-quality creative work and strategic media planning to help us reach our goals.”

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Ultimates Idahoan Foods
News

Brandon Reimagines Idahoan Ultimates as an Elevated, Restaurant-Inspired Experience

Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort.
Hannah Wexler
News

Meet Hannah Wexler, Brandon’s New Media Buyer

Brandon is excited to welcome Hannah Wexler as our newest Integrated Media Buyer.
Haley Brandon
News

Haley Brandon Named One of the Best & Brightest 35 & Under

Our CFO, Haley Brandon, has been named one of B2B Grand Strand’s Best & Brightest 35 & Under, recognizing young professionals making an impact at work and in their communities.
Vicious Nectar
Vicious Nectar Hero
Vicious Nectar entered the market with a personality all its own. A bold creative platform, high-energy visual world, and social-first media strategy helped turn a new beverage launch into the foundation for an independent brand built to stand apart and grow beyond the Wicked Weed portfolio.
Pernicious IPA
Pernicious IPA
The creative matched the beer: bold, distinctive and hard to ignore. The work helped Wicked Weed stand out and build stronger connections with consumers.