Built on insight. Fueled by strategy. “More Time in Their Prime,” our campaign with Primal Pet Foods, has earned a Gold VETTY Award—recognizing work designed to strengthen brand relevance and drive long-term value.
The VETTY Awards, hosted by the North American Veterinary Community (NAVC), recognize the best marketing work in the animal health care world. Our campaign focused on a simple but powerful idea: When pet parents understand the value of raw nutrition, they can help their pets live longer, healthier lives.
The work reinforced the brand’s mission to help dogs and cats live healthier, happier, more vibrant lives with a high-quality raw diet. No overthinking, just honest storytelling, clean creative, and a message that landed.
It’s always nice to be recognized, but what really matters is that the work, well, worked. It moved people, and it helped grow the brand.
“We’re proud to see this campaign get the spotlight,” said Scott Brandon, CEO of Brandon. “Primal has a strong story, and we helped tell it in a way that made people stop and care. That’s what good marketing should do.”
You can check out all the 2025 winners at thevettys.com.
Ready to build a campaign that actually moves the needle? Let’s talk.
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