Blog

Technology…

Date
27 Oct 2009
Author
Brandon

Technology is such a broad topic, huh. One could go on for days talking about it, and even then, there are so many types of technology to talk about, we could be here for even a few more days. We use technology every day. It surrounds our every move and is surrounding us more and more as time passes.

Some people are consumers of technology, while others use it as a tool. Being in the IT field, one would think I love technology so much that I jump on every new advancement. Though, in IT we are not consumers. In IT we look ahead at what is on the horizon, but our nature is to move methodically and logically forwards, utilizing what is proven and stable so business will remain online.

As it relates to my work, technology is a tool to help people perform their job and here to make life easier and more productive. It is not considered a toy to play with or something to have just to have as a conversational piece. Thankfully in this world of abundance, there are a vast array of products to select from when looking for a tool to serve a purpose. Gone are the days of being stuck with a piece of technology because it is the only tool created to serve a purpose. It doesn’t matter what type of business, technology is here as a tool. A tool used for a purpose, a tool which will be upgraded, a tool always being improved, a tool with a short life cycle.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
Financial chart on ipad
Blog

How To Find Better Advertising Insights In Your Financial Marketing Data

Every advertising campaign leaves clues about what connects with customers. For financial brands, those clues appear in campaign performance, website interactions and the actions people take as they explore financial products and services. Together, this information offers a...
Email on phone
Blog

Learn How B2B Email Marketing Can Get Smarter With CRM Data

B2B companies often have a wealth of customer data available in their CRM. Years of sales conversations, company information, product interests, closed deals, past opportunities and customer history can provide valuable context about the people behind an email address. That ...
production set
Blog

The Producer’s Role in the New AI Commercial Production World

AI can put a character in a glass house overlooking the Pacific, change the weather, swap their wardrobe and turn afternoon into golden hour without booking a flight or rolling a camera. The technology has removed some of the physical steps involved in commercial production,...
Idahoan Ultimates
Brandon -
Discover how Brandon helped Idahoan Ultimates elevate everyday meals with premium positioning, cinematic creative, and a full-funnel campaign built to make indulgence effortless.
Teledyne FLIR Marine
Man throwing life ring
Filmed entirely through thermal cameras, the campaign turned FLIR’s technology into the creative, revealing the ocean in a whole new way.