Marissa Locher
Email Marketing Manager
Marissa is currently an Email Marketing Manager at Brandon but has held a variety of marketing and communications positions throughout her career. Originally from Wisconsin, Marissa got her Bachelor of Arts in Graphic Design and Advertising from the University of Wisconsin-Milwaukee. When Marissa isn’t in the office, she enjoys being outside whether that is hiking or living on the beach, live music and camping with her husband, daughter and two dogs.
RCS Marketing Is Changing the Game: Why SMS Will Never Compete
Remember when SMS was cutting-edge? Yeah, neither do we. Today’s Rich Communication Services (RCS) marketing meets consumers’ expectations of more interactivity, personalization, and wow factors, leaving traditional SMS behind. This next-generation messaging technology t...
iOS 26 Just Made Email and SMS a Whole Lot Trickier
Apple’s Latest Update Is Raising the Bar iOS 26 is here, and it’s a wake-up call for marketers who want to know how to adapt email marketing after iOS 26. With new inbox filtering for unknown senders and a dedicated SMS spam folder, your message being seen is no longer a...
Holiday Ad Campaigns Must Start Earlier Than Ever—Are You Ready To Win?
The holiday rush now starts in summer. Forget the old playbook where holiday ad campaigns kicked off in late November. In 2025, the first wave of spending will hit months earlier, so get ready now. One in five consumers (20%) will make their first holiday purchase between Ju...
12 Must-Follow Email Marketing KPIs for Measuring Your Campaigns’ Success
Let’s face it: Email marketing may not be the shiniest, newest object in the digital marketing world. In fact, it’s been around for more than a quarter-century — and depending on who you ask, it’s arguably even older than the internet itself. But rest assured that, d...
How To Boost Open Rates & Clicks for Email Marketing Profits With A/B Testing
In the fast-paced realm of digital marketing, where every click, open, and conversion counts, email marketing remains a cornerstone strategy for businesses to engage with their audience effectively. Amid the plethora of tactics available, A/B testing in email marketing emerg...
Creating a Connection: The Emotional Impact of Personalized Email Campaigns
In the digital age, where inboxes are flooded with marketing emails, standing out and making a meaningful connection with customers is more challenging than ever. However, personalized email campaigns have emerged as a powerful tool for building relationships and driving eng...
Mastering SMS Marketing: Implementing Best Practices for Success
In today's digital landscape, where consumers are constantly bombarded with messages, mastering SMS marketing best practices is essential for businesses aiming to stand out and drive meaningful engagement. With billions of mobile phone users worldwide, SMS marketing offers a...
How to Effectively and Efficiently Plan an Ecommerce Holiday Campaign
If you haven’t started planning for the holiday season, it’s time to start! This year, hopefully, most people will be enjoying quality downtime with their families. For brand marketing and communication professionals, the winter holidays are the busiest. This time of yea...
5 Marketing Tools You Shouldn’t Live Without
Marketing plays a crucial role in the success of a business. Of course, there are plenty of challenges to overcome, starting with creating a comprehensive business plan, and moving on to securing financing, developing and implementing a marketing plan, and more.