Arm & Hammer
The Specs
Client
Arm & Hammer
Industry
CPG
Services
Video & Production
Creative & Content
Bringing Freshness to Life
Arm & Hammer Essentials needed a scalable content system capable of supporting retail media, e-commerce, and digital advertising efforts across multiple fragrance variants. The challenge wasn’t simply creating more content—it was visualizing something consumers can’t see.
Fragrance, freshness, and odor elimination are inherently invisible. Traditional production would require multiple locations, extensive set builds, and significant post-production resources to create the variety of assets needed across Walmart, social media, and digital channels. The brand needed a faster, more flexible approach without sacrificing quality or creative control.
Approach
Creating the Worlds
Behind the Fragrance
Behind the Fragrance
We combined live-action production with AI-assisted creative development to build a scalable content ecosystem for Arm & Hammer Essentials.
Using AI-generated environments and custom scent visualizations, we developed photorealistic lifestyle imagery and video assets that brought each fragrance experience to life. Living spaces, bedrooms, closets, bathrooms, and other key usage environments were created and refined before production, giving the team complete creative control while eliminating traditional location constraints.
Using AI-generated environments and custom scent visualizations, we developed photorealistic lifestyle imagery and video assets that brought each fragrance experience to life. Living spaces, bedrooms, closets, bathrooms, and other key usage environments were created and refined before production, giving the team complete creative control while eliminating traditional location constraints.
Results
One Scalable
Content Ecosystem
Content Ecosystem
The result was a streamlined production process that transformed a single creative platform into a full suite of retail-ready assets, including lifestyle imagery, carousel ads, Walmart display creative, Amazon A+ content and video. Each execution maintained visual consistency while highlighting the unique personality of the Fresh Linen, Crisp Cotton, Fruit Blossom, and Lavender Vanilla scent variants.
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