News

Brandon Launches Bold New Brand Identity to Reflect Its Next Chapter of Growth

Date
14 May 2025
Author
Brandon
Brandon -

Brandon, the flagship full-service marketing agency of TBA Worldwide, has unveiled a bold new brand identity to reflect its evolution into a strategic powerhouse for today’s most ambitious and fast-moving brands.

The rebrand includes a redesigned website, revamped messaging, and a visual identity that fuses bold creativity with sharp strategy, cultural insight, and relentless performance focus. The shift reflects Brandon’s transformation in recent years from a traditional agency into a fully integrated, outcome-driven business partner.

“At Brandon, we build brands that don’t just show up—we shake things up,” said CEO Scott Brandon. “We challenge. We push. We break things on purpose. This new brand isn’t just a new look—it’s a declaration of who we are today and where we’re going.”

Brandon partners with national brands including Nucor, Primal Pet Foods, Idahoan Foods, stayAPT Suites, and ScanSource. The agency’s services span strategy, creative, content, media, PR, and performance marketing—all designed to work in lockstep around a client’s goals rather than a rigid org chart.

“Marketing is moving faster than ever, and brands need partners who can keep up and lead the way,” Brandon added. “This rebrand captures that shift. We’re not catching up—we’re built for what’s next.”

Founded in 1959 and led by Scott Brandon since 2001, the agency continues its legacy of reinvention while staying grounded in client success. Brandon has grown into a fiercely independent agency recognized for its bold creativity, data-driven thinking, and proven results.

Subscribe to our Newsletter
Don't miss out on our latest news and commentary and white papers, subscribe to our newsletter now!
You may also like
spark awards
News

Brandon Wins Best TV/OTT/Film Marketing at Charleston AMA Spark Awards

Brandon earned top recognition at the Charleston AMA Spark Awards, taking home Best TV/OTT/Film Marketing for its “More Time In Their Prime” campaign.
Palmetto Goodwill
News

Brandon Named Integrated Agency of Record for Palmetto Goodwill

Brandon has been named integrated agency of record for Palmetto Goodwill following a competitive review. The partnership brings together two South Carolina–based organizations committed to driving meaningful impact through purpose-led work.
Brandon ADDY awards
News

Brandon Wins Big at AAF Charleston ADDYs with Best of Show and Multiple Honors

Brandon earned top honors at the American Advertising Federation (AAF) Charleston ADDY Awards, taking home Best of Show, multiple Gold awards, and a slate of Silver wins across campaign and single categories.
HTC
man sitting on tin foil couch
Momentum built fast. The message connected, engagement climbed, and more consumers started rethinking their choice.
Idahoan Foods
Family in kitchen making potatoes
The campaign quickly gained traction. Traffic surged, engagement climbed, and Idahoan started showing up as a true weeknight dinner hero.