We’re Pet Brand Marketing Experts
Stand Out from the Pack with Smarter Strategy
The pet industry is booming—and only getting more competitive. With projected global growth surpassing $500 billion by 2030, it takes more than a cute mascot to win. You need data-driven strategies, disruptive creative, and measurable outcomes. That’s where Brandon thrives.
Whether you’re launching a new supplement line, scaling a lifestyle brand, or introducing a next-gen healthcare product, we’ve helped startups and legacy pet brands alike fetch serious results. From awareness to loyalty, our integrated strategies deliver growth that goes beyond the bowl.
From Pet Health to Outdoor Lifestyle—We Know the Space
Petcare isn’t one-size-fits-all, and neither are we. With deep category experience, Brandon tailors strategy by audience, product type, and purpose. We’ve worked across pet health, nutrition, tech, services, and outdoor lifestyle—crafting campaigns that connect emotionally, educate effectively, and convert consistently.
Our team delivers end-to-end marketing—from brand positioning and creative to digital media, search, social, and PR. Whatever your goal, we help your brand lead the pack.
We Don’t Just Market Pet Brands—We Live Them
Great marketing starts with empathy, and we’re not just marketers—we’re pet people. With over 80% of our team owning pets, we understand your customer on a gut level. Their habits, their values, their loyalty—it’s all second nature.
That connection shapes everything we do. It drives authentic storytelling, builds stronger brand relationships, and creates campaigns that resonate with the people who matter most: your customers.
Primal Pet Foods Launches ‘More Time In Their Prime’ Campaign
Our Pet Category Expert
Courtney Olbrich
Chief Integrated Media & Data Strategy Officer, Pet Category Expert
Courtney is the Chief Integrated Media & Data Strategy Officer of Brandon and its parent company EVOQ Group and currently leads the Pet Brand Marketing Specialty Team focused on driving improved results in an ever-changing, digitally centric world.
She has over 20 years of experience in marketing and advertising, with a wide variety of clients. She is a proven leader with deep experience in the pet category.
Hailing from Metro Detroit, Michigan, it comes natural that she is an avid sports fan. So much so that all of her pets are named after professional baseball stadiums!
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