SMS Marketing: Has it's time come?

The number of text (SMS) messages sent within the U.S on a monthly basis has grown by over 200% each year for the past 3 years (over 24 billion text messages will be sent in December of 2007 in the U.S), and the median age of a text message “user” is 38, so it is a preferred method of communication for the masses, not just young teenagers. Over 75% of the U.S population owns a mobile phone and over 98% of all mobile phones are SMS-enabled. Promotions based on acquiring the customer’s phone number by giving them something of value have proven to be very effective in building databases for long-term customer relationship management. SMS is here and we all need to be taking advantage of it.