Service: Search Marketing
Building a Digital-First Strategy To Boost Law Firm Growth and Client Engagement
While recommendations and referrals can still drive steady growth for your legal firm, these days a new — and predictable — source is leading increasing numbers of clients to lawyers’ offices (and websites). As is the case in nearly every other industry in the digital ...
How Brands Can Prepare for ChatGPT’s Instant Checkout
You’ve likely heard the buzz: ChatGPT’s new Instant Checkout feature is reshaping the landscape of online shopping. The update lets users research and buy products directly inside ChatGPT, skipping the traditional website experience entirely. That means fewer clicks betw...
Optimizing Paid Search Campaigns To Attract High-Value Clients for Your Law Firm
With lawyers’ marketing pitches seemingly everywhere — from billboards and radio ads to television commercials and beyond — even most casual observers recognize that competition is high in the legal industry. And online, where potential clients frequently turn to searc...
How PR and SEO Work Together to Drive AI Visibility and Traffic
It’s time to rethink PR and SEO, not as two separate disciplines, but as interconnected drivers of visibility and influence on AI-powered search engines. AI is reshaping search, and that is contributing to credibility and visibility determining which content is discovered ...
Brandon Named Finalist in Three Categories at the 2025 US Search Awards
Brandon, a performance-obsessed advertising agency with a deep bench in digital strategy, is proud to announce that three of its client campaigns have been named finalists at the 2025 US Search Awards—solidifying its standing as a national leader in results-driven marketin...
How to Boost Your Direct-to-Consumer (D2C) Brand With Performance Marketing
D2C brand performance marketing, a data-driven approach focused on achieving measurable results, presents a powerful growth opportunity for today’s direct-to-consumer (D2C) brands. Learn more about how this highly targeted tactic can deliver success for brands looking to r...