Service: Search Marketing
Brandon Reimagines Idahoan Ultimates as an Elevated, Restaurant-Inspired Experience
Brandon has launched a national integrated campaign for Idahoan Ultimate Mashed Potatoes, positioning the new Ultimates line as the easiest way to make everyday meals feel rich, elevated and restaurant-inspired—without the extra effort.
Using Performance Metrics To Improve Client Acquisition in the Legal Industry
Tracking your law firm’s marketing performance metrics paints a picture of your campaigns to help refine your client acquisition efforts. You likely understand the whys of tracking—managing resources, dollars, ad spend, and client acquisition costs (CAC)—but how to tra...
Building a Digital-First Strategy To Boost Law Firm Growth and Client Engagement
While recommendations and referrals can still drive steady growth for your legal firm, these days a new — and predictable — source is leading increasing numbers of clients to lawyers’ offices (and websites). As is the case in nearly every other industry in the digital ...
How Brands Can Prepare for ChatGPT’s Instant Checkout
You’ve likely heard the buzz: ChatGPT’s new Instant Checkout feature is reshaping the landscape of online shopping. The update lets users research and buy products directly inside ChatGPT, skipping the traditional website experience entirely. That means fewer clicks betw...
Optimizing Paid Search Campaigns To Attract High-Value Clients for Your Law Firm
With lawyers’ marketing pitches seemingly everywhere — from billboards and radio ads to television commercials and beyond — even most casual observers recognize that competition is high in the legal industry. And online, where potential clients frequently turn to searc...