Service: Media & Digital Strategy
Brandon and Avelo Airlines Launch “If You Know, You Avelo,” Repositioning Regional Airports as the Smarter Way to Fly
Brandon, named creative and media agency of record for Avelo Airlines in May 2026, has launched “If You Know, You Avelo,” a new campaign that introduces travelers to the convenience of nearby regional airports and encourages them to rethink how they fly. The campaign beg...
Avelo Airlines Selects Brandon for Creative and Media Assignment
Avelo Airlines has appointed Brandon as its creative and media partner following a competitive agency review. This partnership began in May 2026 and will see Brandon lead development of Avelo's Summer 2026 campaign, including creative strategy, campaign development, producti...
AI in Digital Advertising Is Changing How Brands Buy and Optimize Ads
For years, media buying relied on delayed insights and manual decisions. Teams would launch campaigns, monitor performance, and adjust after the fact. That gap between action and insight often meant wasted spend and missed opportunities.
Inside Meta’s Andromeda Ad Engine: Why Creative Now Beats Targeting
For years, Meta advertising strategy revolved around audience targeting. Marketers obsessed over interest stacks, lookalikes, and micro-segmentation. That playbook is rapidly becoming obsolete. Meta’s Andromeda system has fundamentally changed how ads are delivered, puttin...
