Service: Interactive & Analytics

website uX
Blog

How to Fix Website UX Mistakes Costing You Sales

Your Website Isn’t the Problem. Your UX Is. Most companies think they have a traffic problem. They invest in paid media. They push content. They drive more visitors to their site and expect conversions to follow. But they don’t. Because traffic was never the issue.
group working in office
Blog

6 Strategies for Better B2B Lead Generation in 2026

For years, B2B lead generation has been a volume game. More leads meant more opportunities. More opportunities meant more revenue. At least, that was the assumption.
Workout
Blog

Reshape Fitness Marketing With Personalized Digital Experiences

The fitness industry is crowded, competitive, and constantly evolving. New brands launch every day, while consumer expectations keep rising. Today’s fitness customers do not just want products or memberships. They want experiences that feel built specifically for them.
Legal Desk
Blog

Using Performance Metrics To Improve Client Acquisition in the Legal Industry

Tracking your law firm’s marketing performance metrics paints a picture of your campaigns to help refine your client acquisition efforts. You likely understand the whys of tracking—managing resources, dollars, ad spend, and client acquisition costs (CAC)—but how to tra...
Egglands Best lifestyle
Blog

An Egg-straordinary Email Evolution for Eggland’s Best

Eggland's Best came to us ready to level up their email marketing. They had the brand, the audience, and the ambition. What they needed was a team that could translate that into a scalable strategy with real impact—and the visibility to understand what was actually driving...
Idahoan website
News

Brandon Launches Reimagined Digital Experience for Idahoan Foods®

Brandon has launched a redesigned website for Idahoan Foods®, the leading brand of mashed potatoes and potato-based products. The new digital experience unifies the brand and e-commerce platforms into one seamless destination. Product discovery is faster and more intuitive,...
phone shopping
Blog

How Brands Can Prepare for ChatGPT’s Instant Checkout

You’ve likely heard the buzz: ChatGPT’s new Instant Checkout feature is reshaping the landscape of online shopping. The update lets users research and buy products directly inside ChatGPT, skipping the traditional website experience entirely. That means fewer clicks betw...
Nick McNeill
News

EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer

EVOQ Group has promoted Nick McNeill to chief technology and interactive officer.
AI shopping apparel
Blog

How AI Is Transforming E-Commerce Strategies for Apparel Brands

Apparel brands used to win on trends and timing. Now, they win on tech. AI isn’t just a buzzword. It’s the muscle behind apparel e-commerce, resulting in smarter campaigns, stronger conversions, and standout brand experiences.