Service: Interactive & Analytics
Brandon Expands Strategic Partnership with Idahoan® to Drive Digital Commerce and Customer Engagement
Brandon, the results-obsessed, creatively integrated marketing agency, announces the expansion of its strategic partnership with Idahoan Foods®, the category-defining leader in premium dehydrated potato products. The move marks a powerful step forward in Idahoan’s digital...
Maximizing ROI: How Law Firms Can Leverage Data and Media Analytics for Smarter Advertising
Leveraging media analytics for law firms makes a difference between merely running campaigns and mastering them to gain competitive advantages. Any law firm can launch a website, open social accounts, and adopt search marketing.
Healthcare Marketing Beyond Compliance: Building Patient Trust Through Digital Engagement Strategies
For patients, a world of healthcare-related information and communications capabilities can be accessed nearly anytime with just a few clicks and swipes. Modern patients can book appointments online, evaluate symptoms in real-time using smart health apps and connect with pro...
The AI Paradox: Why Technology Needs a Human Touch
AI is transforming marketing at an unprecedented pace, but the real challenge isn’t just keeping up”it’s staying human. In a piece written for Fast Company, Scott Brandon explores The AI Paradox and why brands that prioritize human connection alongside innovation will ...
Crafting Personalized Marketing Campaigns To Improve Patient Retention
Creating personalized healthcare marketing campaigns is critical for a provider’s successful patient retention program and revenue stream. Thoughtful, custom marketing increases engagement and improves patients’ health outcomes and satisfaction.
Building a Seamless Patient Journey With Omnichannel Marketing Strategies
You don’t need a medical degree to grasp this simple truth: In healthcare, the more informed and involved patients are, the better their results are likely to be. And to make this happen, consistent communications are key. This is the driving concept behind omnichannel mar...