Service: Brand Strategy
The Personalization Every Patient Actually Wants
Walk any healthcare conference floor and you’ll hear the same word on every banner: personalization. It has come to mean data lakes, propensity models, next-best-action engines, and messages assembled on the fly from a hundred behavioral signals. All of it is useful. Almos...
Brandon Bolsters Strategic Firepower with the Addition of Jason Garvale as Strategist
Continuing its commitment to delivering results that redefine expectations, Brandon proudly welcomes Jason Garvale to its growing strategy team. As a seasoned strategist with over 15 years of experience spanning tech, health, transportation, nonprofit, and B2B sectors, Jason...
Why CPG Brands Should Embrace AI-Driven Market Research To Stay Ahead of Consumer Trends
The insights from AI-powered market research keep leaders in the consumer packaged goods space ahead of today’s dynamic customer relationships. Traditional research imposes many challenges, from time-consuming data collection and analysis to labor-intensive channel managem...
Brandon Strengthens Its Presence in the Pet Care Industry as Agency of Record for Primal Pet Foods
Brandon, a leading integrated marketing agency specializing in brand strategy and consumer engagement, has been named Agency of Record for Primal Pet Foods, a pioneer in raw, whole-food nutrition for pets. Following a competitive pitch process, Primal Pet Foods selected Bran...
Brandon’s Cary Murphy: Championing Strategy-Driven Creativity
In a recent interview with Little Black Book, Cary Murphy, Chief Strategy Officer, delved into the evolving role of account planners and the paramount importance of strategy in the creative process. Murphy emphasized that planners serve as the vital link between creative tea...