Resources
Latest
Published: December 5, 2025
Author: Brandon
Author: Brandon
EVOQ Group Elevates Nick McNeill to Chief Technology and Interactive Officer
EVOQ Group has promoted Nick McNeill to chief technology and interactive officer.
Blog and News
Brandon Wins Two Wallie Awards for Healthcare Marketing Excellence
We’re thrilled to share that we took home two Gold Awards at the 2025 Wallie Awards, presented at the CHPRMS Annual Conference. These honors recognize the most impactful healthcare marketing work across the Southeast, and both of our wins highlight the powerful results we ...
How Packaging Design Impacts Consumer Behavior in the Pet Care Industry
Pet care industry brands with strategic packaging designs can use the visual appeal, transparency, and functionality to influence consumer decisions. Why Packaging Matters More in Petcare Than You Think In the petcare industry, packaging is often the first conversation a bra...
Why Travel PR Needs Content Creators in 2026: Influence That Converts
Travel PR isn’t just about looking good—it’s about working smart. In an industry where every destination and hospitality brand is fighting for attention, your campaign needs more than just stunning visuals or vague storytelling. It needs creators who can drive real res...
AI-Generated Ads Are Here—But Should You Trust Them With Your Brand?
Here’s the headline everyone’s buzzing about: Meta and Google are unleashing AI-generated ad tools that can crank out copy, imagery, and targeting in minutes. Cue the existential dread. Are creative teams obsolete? Will the algorithm now be your art director? Let’s tak...
Optimizing Paid Search Campaigns To Attract High-Value Clients for Your Law Firm
With lawyers’ marketing pitches seemingly everywhere — from billboards and radio ads to television commercials and beyond — even most casual observers recognize that competition is high in the legal industry. And online, where potential clients frequently turn to searc...
How PR and SEO Work Together to Drive AI Visibility and Traffic
It’s time to rethink PR and SEO, not as two separate disciplines, but as interconnected drivers of visibility and influence on AI-powered search engines. AI is reshaping search, and that is contributing to credibility and visibility determining which content is discovered ...
Research
The Future of Healthy Aging: How Healthcare Brands Can Lead In the Longevity Economy
Discover how aging consumers are reshaping healthcare. Brandon’s Future of Healthy Aging research reveals key insights on personalization, prevention, digital adoption, and trust — so healthcare brands can lead in the growing longevity economy.