Department: Media
New Talent Joins Brandon’s Award-Winning Media Team
Brandon, a data-driven, digitally-centric, integrated marketing agency, has added Hunter McDonald and Casey Hauck to its media department. The new hires join a company regularly recognized by Charlotte Business Journal and Clutch as a top advertising agency. McDonald joins B...
Don’t Get Hacked — Take These 6 Steps to Protect Your Business’s Social Accounts
Most social media users — at least once — have seen signs that a friend’s social account has been hacked. Indications can include such red flags as unusual posts and activities, unexpected fundraising inquiries, spammy ads on the user’s timeline or in direct messages...
2023: The Age of the Micro-influencer
Influencers — people with the power to sway consumers’ opinions and, ultimately, their purchase decisions — have long been leveraged by brands looking to elevate their marketing efforts. The most recognizable cases in point can be seen in the wide-ranging celebrity amb...
Elevate Your Brand’s Customer Communications With Conversational Marketing
In the 21st century business world, consumers have grown to expect personalized service … any day of the year, and around the clock. And with the development of the internet and instant messaging — along with the help of conversational marketing — today’s...
Brandon’s Media Department Promotes Team Members
Brandon, named 2021 Top Advertising Agency in Charleston, S.C. by Clutch, has promoted Sherry Moats, Kristi Shea, and Caroline Schmidt to new roles within the department. Moats is the new Associate Media Buying Director, Shea is an Ad Operations Associate, and Schmidt is a M...
Even in the Digital Age, Print Advertising Can Be a Powerful Asset
With U.S. marketing dollars shifting more and more toward digital advertising in recent years — with the medium projected to account for a whopping 61% of marketing revenues nationally in 2022 — it’s hard to fault those who might believe that more traditional forms of ...
Digital Audio is on the Rise – Should it be Part of Your Media Spend?
When you think of digital audio as an advertising medium, are you giving it serious thought or are you still looking at it as a bonus or add-on to your current campaigns? When digital audio advertising first emerged as a companion to terrestrial radio, a lot of reps were jus...
Paid Social Ads 101: How to Create Ads for the Paid Social Funnel
Most marketers know the marketing funnel contains at least three main levels: awareness, consideration and conversion. But before you implement your next paid social media plan, make sure to consider the right types of creative tactics to use for each layer.