Scott Brandon
Chief Executive Officer
Scott has led the growth of Brandon into a Southeastern powerhouse with over 120 employees in four offices across the U.S. As a highly sought-after strategist and business-minded visionary, he has helped develop and grow brands such as YETI Coolers, Southern Tide, CresCom Bank, Williams Knife Co. and Fish Hippie. Always on the forefront of technology, Scott’s focus is on data-driven marketing and developing growth minded strategies and tactics. Although he has an endless passion for marketing, Scott is happiest when he is outdoors hunting and fishing with his family.
6 Ways Financial Companies Can Better Connect With Younger (And Not-So-Young) Clients Via Social Media
Social media for financial companies is important, especially when it comes to communication with younger clients who are more likely to turn to social media channels for financial information. And when engaging in financial social media marketing, building relationships wit...
Reimagining Banking: How Smaller Banks Can Reclaim Customers through Exceptional Customer Experience
The collapse of Silicon Valley Bank in March and First Republic in May of 2023 sent customers rushing to pull their deposits out of smaller banks and redeposit them in larger financial institutions. All of the big banks reported significant deposit increases. While the tide ...
Today’s Top Challenges For Bank Marketers & How to Overcome Them
Bank marketing has never been so complex. As technology advances and consumers become even more fickle, bank marketers are faced with a number of challenges in reaching and engaging with their target audiences. In this article, we will explore some of the most pressing cha...
What the Gen X Generation Wants From Their Financial Institution
Generation X, also known as Gen X, is a demographic group born between 1965 and 1980. The GenX population in the United States is about 66 million people with ages ranging from 43-58. Many GenX’ers are entering their peak earning years and have diverse needs from their fin...
To Outpace the Competition in 2023, Tap Into These 7 Growing Marketing Trends
As veteran marketers are well aware, the craft of marketing is a dynamic one — and tactics that produced big successes a year or two ago can begin to lose their effectiveness as time passes. That is also the case as more competitors begin adopting them and making them more...
9 Bank-Marketing Tips That Can Boost Consumer Engagement — and Account Numbers
When it comes to choosing a bank, today’s consumers have more options than ever before. Not only are traditional brick-and-mortar banks available in large numbers, but more and more online-only banks are entering the market — and attracting substantial shares of digital-...
8 Ways Fitness-Focused Businesses Can Get Customers Back After the Pandemic
Especially when it comes to gyms and other in-person locations, the health and fitness industry has faced a challenging couple of years — to say the least. Of course, on-site fitness facilities nationwide almost completely shut down when COVID-19 made its unwelcome arrival...